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Donut logo

Donut

Partially Agent-Ready
Agent-Ready SaaS Index · donut.com · scored 2026-05-09 · rubric v2.0
Score 49 / 100
Productivity Bots
Free tier
Self-serve checkout

Donut scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See Donut pricing summaryLive pricing page
Pricing
Donut pricing
As of 2026-05-09 · www.donut.com/pricing/
Free
Free
One Slack channel each for Intros, Watercooler, and Celebrations
Automate up to 3 messages in 1 Journey
Up to 24 users per round
12 default Watercooler topics
Google Calendar and Zoom integrations
Standard
$149/user/mo
or $74/user/mo billed annually
Everything in Free
Use Donut across multiple Slack channels
Automate up to 6 messages in 1 Journey
Unlimited Intros, Watercooler topics, and Celebrations messages
Advanced Intros settings (group size, custom messages)
Premium
$149/user/mo
or $119/user/mo billed annually
Everything in Standard
Peer‑to‑peer recognition via Shoutouts & customizable Rewards Store
Send unlimited messages per Journey (Slack + email)
Unlimited automations per Journey
Prebuilt Journeys for onboarding, training, etc.
Enterprise
Sales
Contact sales
All Premium features
Dedicated Customer Success Manager
Priority support
Annual flat fee paid upfront via ACH or wire
Score breakdown · rubric v2.0
How Donut scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
49 / 100
Effective pricing
What it actually costs at typical scale
10 active users on Standard plan (annual billing)
$740/mo
· Standard price $74 per user per month (billed annually)· All 10 users are active
Confidence: high
5 active users on Premium plan (monthly billing)
$745/mo
· Premium monthly price $149 per user per month· All 5 users are active
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

Yes

Cancellation policy visible

Yes

Refund policy visible

No

Invoice payment available

Yes

Purchase orders supported

Yes

MSA required

Yes

DPA available

Yes

Security review required

Yes

Trial

14 days (no card)

Competitive intel
Positioning & ecosystem
Headline

“Better collaboration with the best plan for your company”

Buyer persona

smb
mid market
enterprise

Integrations mentioned
Slack
Microsoft Teams
Zoom
Google Calendar
FigJam
Agent purchase simulation
Six-step check: can an agent actually buy from Donut?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Donut could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Better collaboration with the best plan for your company — Whether you have a team of 20 or 20,000, Donut is equipped to power your employee engagement programs. Compare plans to find the best fit.

tier_count

4

lowest_paid_entry_usd

0

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

true

self_serve_paid_tiers

3

sales_only_tiers

0

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Better collaboration with the best plan for your company
CTAs (40): Platform · Menu item · Donut Journeys · Donut Channels · Gatheround by Donut · Menu Item · Donut Shoutouts · Donut Integrations · Donut for Microsoft Teams · Solutions · Onboarding · Mentorship
Price tokens (14): $0 · $0/mo Get Started For Fr · $74 · $89/mo · $119 · $149/mo · $0 · $0/mo Get Started For Fr · $0 · $0/mo Get Started For Fr · $0 · $0/mo Get Started For Fr
Platform Menu item Donut Journeys Donut Channels Gatheround by Donut Menu Item Donut Shoutouts Donut Integrations Donut for Microsoft Teams Solutions Menu item Onboarding Mentorship Training Menu Item Recognition Belonging Collaboration Resources Menu Item Donut Templates Blog Resources Library Support Pricing Menu item Pricing Overview ROI Calculator Log In Get Started Try for Free – Slack Try for Free – Teams Sign In Menu Platform Menu item Donut Journeys Donut Channels Gatheround by Donut Menu Item Donut Shoutouts Donut Integrations Donut for Microsoft Teams Solutions Menu item Onboarding Mentorship Training Menu Item Recognition Belonging Collaboration Resources Menu Item Donut Templates Blog Resources Library Support Pricing Menu item Pricing Overview ROI Calculator Log In Get Started Try for Free – Slack Try for Free – Teams Better collaboration with the best plan for your company Whether you have a team of 20 or 20,000, Donut is equipped to power your employee engagement programs. Compare plans to find the best fit. Billed Monthly Billed Annually Free The fastest way to get started with Donut $0$0/mo Get Started For Free Get Started For Free Invite new hires to join your Donut Slack channel Automate up to 3 messages in 1 Journey Intro up to 24 users per round in 1 Slack channel Automatic recognition points for Intros & a customizable Rewards Store Access 12 default Watercooler topics in 1 Slack channel Up to 24 Celebrations messages in 1 Slack channel Google Calendar a…
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Agent-Ready Spec
Donut
Partially Agent-Ready

49

/ 100 (rubric v2.0)
Category

Productivity Bots

Pricing model

Not advertised

Tier count

4

Free tier

Yes

Lowest paid entry

Free

Self-serve / sales-only tiers

3 / 0

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.donut.com/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Donut pricing starts at $0/mo for the Free plan; paid plans up to $119/mo. Billed annually.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://www.donut.com/pricing/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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