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Dub.co logo

Dub.co

Approaching Agent-Ready
Agent-Ready SaaS Index · dub.co · scored 2026-05-09 · rubric v2.0
Score 62 / 100
URL Shorteners
Free tier
Public API

Dub.co scores 62/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial; usage-based / per-token pricing is published; a free entry path exists.

See Dub.co pricing summaryLive pricing page
Pricing
Dub.co pricing
As of 2026-05-09 · dub.co/pricing
Billed annually only — no monthly option
Free
Free
forever
Free .link domain
Real-time analytics
Basic support
Pro
$25/mo
or $25/mo billed annually
Advanced link features
Free .link domain
Link folders
Deep links
Business
$75/mo
or $75/mo billed annually
Conversion tracking
A/B testing
Customer insights
Event webhooks
Includes Dub Partners
Advanced
$250/mo
or $250/mo billed annually
Priority Slack support
Advanced analytics
AI landing page generator
Enterprise
Sales
Contact sales
Unlimited tracked events
Unlimited new links
Unlimited analytics retention
SSO/SAML
Audit logs
Score breakdown · rubric v2.0
How Dub.co scores on the agent-ready dimensions

Public pricing visibility

13 / 15

Self-serve checkout

15 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

13 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10


Total
62 / 100
Effective pricing
What it actually costs at typical scale
1 user on Pro plan (annual billing)
$25/mo
· Pro plan billed yearly· Usage within 50K tracked events/mo limit
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 85/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes


Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No


Annual commit required

Yes

Auto-renewal mentioned

Yes

Cancellation policy visible

Yes

Refund policy visible

No

Minimum commit

$25

Minimum term

12 months


Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown


Trial

14 days (no card)

Annual discount

17% off

API readiness
API & developer surface

API-first product

Unknown

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Rate limits

600/min for Pro, 1,200/min for Business, 3,000/min for Advanced

Enterprise signals
Trust & compliance

SSO / SAML

Yes

RBAC

Yes

Audit logs

Yes

Data residency

US

Competitive intel
Positioning & ecosystem
Headline

“Flexible plans that grow with you”

Buyer persona

smb
mid market
enterprise
developer

Agent purchase simulation
Six-step check: can an agent actually buy from Dub.co?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Dub.co could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Flexible plans that grow with you — Simple, transparent pricing with aligned incentives.No setup fees. No hidden fees.

tier_count

5

lowest_paid_entry_usd

25

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

https://dub.co/docs

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Flexible plans that grow with you
CTAs (40): Product · Solutions · Resources · Enterprise · Customers · Pricing · Log in · Sign Up · Dub Links · Dub Partners · Start 14-day trial · Includes Dub PartnersView Dub Partners plans
Price tokens (15): $25 · $25 per monthBilled yearly · $75 · $75 per monthBilled yearly · $250 · $250 per monthBilled yearly · $0 · $25 · $25per monthStart · $75 · $75per monthStart · $250
ProductSolutionsResourcesEnterpriseCustomersPricingLog inSign UpProductSolutionsResourcesEnterpriseCustomersPricingFlexible plans that grow with youSimple, transparent pricing with aligned incentives.No setup fees. No hidden fees.Dub LinksDub PartnersPro$25$25 per monthBilled yearlySave 17%For small teams or creators needing advanced link featuresStart 14-day trial50K tracked events/mo1K new links/mo1-year analytics retentionAdvanced link featuresFree .link domainLink foldersDeep linksBusinessPopular$75$75 per monthBilled yearlySave 17%For fast-growing startups and businesses looking to scaleStart 14-day trial250K tracked events/mo10K new links/mo3-year analytics retentionConversion trackingA/B testingCustomer insightsEvent webhooksIncludes Dub PartnersView Dub Partners plansAdvanced$250$250 per monthBilled yearlySave 17%For hyperscalers needing higher usage quotasStart 14-day trial1M tracked events/mo50K new links/mo5-year analytics retentionPriority Slack supportIncludes Dub PartnersView Dub Partners plansEnterpriseCustomTailored pricing termsFor large organizations and governments with custom needsGet a demoUnlimited tracked eventsUnlimited new linksUnlimited analytics retentionSSO/SAMLAudit logsCustom SLAIncludes Dub PartnersView Dub Partners plansFree$0 free forever – the most generous free plan on the marketStart for free1K tracked events/moReal-time analytics1 userBasic support25 new links/moAI assistantLink tagsAPI access3 custom domainsUTM templates30-day analytics r…
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Agent-Ready Spec
Dub.co
Approaching Agent-Ready

62

/ 100 (rubric v2.0)

Category

URL Shorteners

Pricing model

Flexible plans that grow with you — Simple, transparent pricing with aligned incentives.No setup fees. No hidden fees.

Tier count

5

Free tier

Yes

Lowest paid entry

$25/mo

Self-serve / sales-only tiers

0 / 1


Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published


Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from dub.co/pricing
Pricing model

Annual-only tier subscription

Agent-purchase verdict
Agent-ready
85/100 · v2.1
Canonical answer

Dub.co pricing starts at $0/mo for the Free plan; paid plans begin at $25/mo for Pro and go up to $250/mo for Advanced, all billed yearly.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Approaching Agent-Ready status under rubric v2.0. Source observed at https://dub.co/pricing.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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