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Ethnio logo

Ethnio

Partially Agent-Ready
Agent-Ready SaaS Index · ethn.io · scored 2026-05-09 · rubric v2.0
Score 51 / 100
Website Builder
Self-serve checkout
Public API

Ethnio scores 51/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial; a free entry path exists.

See Ethnio pricing summaryLive pricing page
Pricing
Ethnio pricing
As of 2026-05-09 · ethn.io/pricing
Individual
$12/user/mo
Unlimited studies & intercepts
24/7 help center
Pay per seat
Pro
$82/user/mo
Localization & global incentives
Centralized consent
Unlimited collaborators
Enterprise
Sales
Contact sales
Pool with unlimited participants
Dedicated CSM, Slack, & Zoom
SSO / 3rd‑party risk assessments
Custom contract terms
Score breakdown · rubric v2.0
How Ethnio scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
51 / 100
Effective pricing
What it actually costs at typical scale
1 seat, Individual plan
$12/mo
· 1 seat· Monthly billing
Confidence: high
3 seats, Pro plan
$246/mo
· 3 seats· Monthly billing
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 55/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Unknown

Payment methods

card
invoice

Human approval recommended

Yes

Pricing transparency

partial

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Yes

Security review required

Unknown

Trial

Available, no card

Annual discount

20% off

API readiness
API & developer surface

API-first product

Unknown

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Enterprise signals
Trust & compliance

Certifications

SOC2 type II
GDPR
CCPA
HIPAA

SSO / SAML

Yes

RBAC

Yes

Audit logs

Unknown

Competitive intel
Positioning & ecosystem
Headline

“Flexible plans for teams of any size”

Buyer persona

smb
mid market
enterprise

Integrations mentioned
Google Meet
Microsoft Teams
Zoom
Google Calendar
Outlook
DocuSign
Adobe Sign
SurveyMonkey
Qualtrics
Snowflake
Webhooks
Value claims
0% processing fees on incentives
100% refunds of unredeemed rewards
Agent purchase simulation
Six-step check: can an agent actually buy from Ethnio?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Ethnio could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Flexible plans for teams of any size — Trusted by amazing teams at leading organizations:

tier_count

6

lowest_paid_entry_usd

12

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

5

sales_only_tiers

0

public_api_docs_url

https://ethn.io/api

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Flexible plans for teams of any size
CTAs (40): Ethnio · Product · Customers · Platform · Resources · Pricing · Panel ManagementPool of participants for research that you manage · ScreenersLinks you can send out or post on social media · ConsentManage and track participant consent · InterceptsTargeted elegant intercepts on web, iOS or Android · SchedulingHigh-touch automatic research scheduling · SurveysCreate powerful branded surveys with tons of logic
Price tokens (4): $12per monthTry for free · $82per seat per monthTry · $12 per seat · $82 per seat
EthnioProductCustomersPlatformResourcesPricingProductRecruit participantsPanel ManagementPool of participants for research that you manageScreenersLinks you can send out or post on social mediaConsentManage and track participant consentInterceptsTargeted elegant intercepts on web, iOS or AndroidManage researchSchedulingHigh-touch automatic research schedulingSurveysCreate powerful branded surveys with tons of logicIncentivesPay participants in any currency or countryStudy ManagementSimplify how you manage researchOperationsTeams NewCoordinate research across departmentsAI Localization NewTranslate all incentives, scheduling, and screenersParticipant ManagementIntake, management, democratization of all your studiesBy RoleResearch OpsProgram ManagersResearchersDesignersCustomersCustomer StoriesMeet the Ethnio customersBy IndustryAutomotiveEcommerceFinanceHealthcareNonprofitTechnologyHear from Ethnio CustomersOLX scales UXR across 10+ brands and 30+ markets with EthnioWeb intercepts power customer-centric design across 10+ platforms.Read Customer StoryPlatformTechnicalSecurityFramework, architecture, SSO, 2FAIntegrations NewAlerts, Calendar and TestingPerformanceIntercepts, screeners & incentivesLegalComplianceGDPR, CCPA, HIPAA & moreGovernanceIncentive limits, restricted tags, opt outsLegalLegal documents & policiesMoreUpdatesRead about what’s new with EthnioAPIAccess, erasure & screener responseUpdatesRead about what’s new with Ethnio.See updatesResourcesHelp CenterHow-to arti…
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Agent-Ready Spec
Ethnio
Partially Agent-Ready

51

/ 100 (rubric v2.0)
Category

Website Builder

Pricing model

Flexible plans for teams of any size — Trusted by amazing teams at leading organizations:

Tier count

6

Free tier

No

Lowest paid entry

$12/mo

Self-serve / sales-only tiers

5 / 0

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from ethn.io/pricing
Pricing model

Tier-based subscription

Agent-purchase verdict
Human-assisted
55/100 · v2.1
Canonical answer

Ethnio pricing starts at $12 per seat per month for the Individual plan; a free trial is available; paid plans go up to $82 per seat per month. Billed monthly or annually with a discount.

Cheapest entry

Free trial (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://ethn.io/pricing.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
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