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  7. FirmPlay

FirmPlay logo

FirmPlay

Partially Agent-Ready
Agent-Ready SaaS Index · firmplay.com · scored 2026-05-09 · rubric v2.0
Score 49 / 100
Employee Advocacy
Free tier

FirmPlay scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See FirmPlay pricing summaryLive pricing page
Pricing
FirmPlay pricing
As of 2026-05-09 · www.firmplay.com/
Free
Free
Paid
$10/user/mo
Score breakdown · rubric v2.0
How FirmPlay scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
49 / 100
Effective pricing
What it actually costs at typical scale
5 users (free tier)
$0/mo
· Free plan allows up to 10 users· No paid seats
Confidence: high
15 users (5 paid users)
$50/mo
· Free tier covers first 10 users· Additional users billed at $10 per user per month
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 55/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Unknown

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No

Trial

Available, no card

Competitive intel
Positioning & ecosystem
Headline

“The #1 Rated, Easiest Employee Advocacy Tool”

Buyer persona

smb
mid market
enterprise

Value claims
4x ROI
99% renewal rate
Agent purchase simulation
Six-step check: can an agent actually buy from FirmPlay?
✓

Discover price

◐

Select a plan

✗

Pay per task

✗

Avoid a sales call

✗

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How FirmPlay could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

The #1 Rated, Easiest Employee Advocacy Tool — Most employee advocacy tools focus on the Big Three: LinkedIn, Facebook, Twitter. But times have changed. So too have your employees' sharing habits.‍That's why at Swaybase, we don't care what social network your Ambassadors use - we support them all. From Instagram to TikTok, we only care that your Ambassadors can put your content in front of their connections. Wherever they might be.

tier_count

1

lowest_paid_entry_usd

10

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

false

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: The #1 Rated, Easiest Employee Advocacy Tool
CTAs (20): Why Swaybase · Pricing · Blog · Social Media in the Workplace · Social Media Policy: Complete Guide · Social Media Policy Directory · Internal Marketing · Sign In · Request a Demo · Share Anywhere · Share Safely · Best-In-Class Pricing
Price tokens (1): $10/user per mo
Why SwaybasePricingResourcesBlogSocial Media in the WorkplaceSocial Media Policy: Complete GuideSocial Media Policy DirectoryInternal MarketingSign InThe #1 Rated, Easiest Employee Advocacy ToolThere are dozens of employee advocacy tools out there. Swaybase is the top rated & easiest of them all.Try our Free plan with up to 10 users. Then just $10/user per mo.Request a Demo4.9 / 5🏆#1 Ease of Use Employee Advocacy ToolTrusted by 1,000+ Teams at Top Companies4.9 Rating on G2 #1 Rated "Ease of Use"Industry average: 9.2#1 Most Affordableworkspace_premium"Being a social ambassador helps me create my personal brand and enrich my network. But most importantly, it supports my mandate as a marketing lead to create brand awareness and interest in a lot of prospects."Ruchira K.Head - Field Marketing"It's super easy. Only takes a few minutes each day. I want to keep our brand visible to clients, competitors and potential clients."Virginia K.Senior Regional Manager, BD"Sharing content touches others beyond what you think is your 'group'. There are new connections, rekindling of old connections and comments let us know what people are thinking."Joseph C.Group President"It's very easy to do and doesn't take any time! Connections contact me to learn more about us and our job openings."Ariel L.Senior Field Marketing Manager"I have had folks that I've not heard from in the past, come to me for jobs, ideas about customers, interest in our services, etc, thus leading to new meetings, opptys."Vi…
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Evaluating FirmPlay?
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Are you FirmPlay? Something off in this listing?
Agent-Ready Spec
FirmPlay
Partially Agent-Ready

49

/ 100 (rubric v2.0)
Category

Employee Advocacy

Pricing model

Not advertised

Tier count

1

Free tier

Yes

Lowest paid entry

$10/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.firmplay.com/
Pricing model

Tier-based subscription

Agent-purchase verdict
Human-assisted
55/100 · v2.1
Canonical answer

FirmPlay pricing starts at $0/mo for the Free plan; paid plans start at $10 per user per month. Billed monthly.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://www.firmplay.com/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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