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  7. Formaloo

Formaloo logo

Formaloo

Approaching Agent-Ready
Agent-Ready SaaS Index · formaloo.com · scored 2026-05-09 · rubric v2.0
Score 64 / 100
Survey User Feedback
Self-serve checkout

Formaloo scores 64/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial; usage-based / per-token pricing is published; a free entry path exists.

See Formaloo pricing summaryLive pricing page
Pricing
Formaloo pricing
As of 2026-05-09 · www.formaloo.com/en/pricing/
Free
Free
Unlimited forms & apps
Unlimited monthly submissions
Unlimited questions & blocks
Custom domain URL
GDPR compliant
Pro
$299
one-time
Formaloo Workflows
Unlimited signatures
PDF & Smart docs generation
Payment gateway integrations
Webhook, API & SDK access
Business
Contact sales
Enterprise
Contact sales
Score breakdown · rubric v2.0
How Formaloo scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

13 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
64 / 100
Effective pricing
What it actually costs at typical scale
1 user, free plan
$0/mo
· Free tier includes unlimited forms and submissions· No hidden fees
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

No

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

Yes

Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

Unknown

Security review required

Unknown

Trial

Available, no card

Annual discount

25% off

API readiness
API & developer surface

API-first product

Unknown

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Enterprise signals
Trust & compliance

Certifications

HIPAA

SSO / SAML

Unknown

RBAC

Unknown

Audit logs

Unknown

Data residency

EU
US

Competitive intel
Positioning & ecosystem
Headline

“The form builder that does much more than collect data”

Buyer persona

smb
mid market
enterprise
developer

Integrations mentioned
Slack
Stripe
Google Workspace
Zapier
Agent purchase simulation
Six-step check: can an agent actually buy from Formaloo?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Formaloo could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Unlimited forms & submissions, for free! — Give buyers a clear path from forms to signatures, PDFs, approvals, portals, dashboards, and enterprise control.

tier_count

0

lowest_paid_entry_usd

29

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Unlimited forms & submissions, for free!
CTAs (40): Form builderBuild beautiful, branded forms with logic, calculations, AI, payment · Client portalsCreate secure portals where customers, patients, students, or part · Custom PDF builderGenerate quotes, agreements, reports, certificates, and other · Approval workflowsRoute requests through teams, statuses, signatures, and admin · Signature forms · Conditional logic · Survey maker · Quiz maker · Calculator builder · Dashboard builder · Custom CRM · Chatbot builder
Price tokens (8): $0 · $299/One-timeUpgrade nowEv · $3845 · $29/MonthUpgrade nowEvery · $9/seat · $9/seat · $0.09/seat · $0.09/seat
ProductsCore productsForm builderBuild beautiful, branded forms with logic, calculations, AI, payments, and advanced field types.Client portalsCreate secure portals where customers, patients, students, or partners can log in and manage their own data.Custom PDF builderGenerate quotes, agreements, reports, certificates, and other personalized PDFs from form submissions.Approval workflowsRoute requests through teams, statuses, signatures, and admin review with fully customizable workflows.Popular capabilitiesSignature formsConditional logicSurvey makerQuiz makerCalculator builderDashboard builderCustom CRMChatbot builderAI generator builderConditional LogicIntegrationsWhy enterprises choose FormalooThe form builder that does much more than collect dataGive buyers a clear path from forms to signatures, PDFs, approvals, portals, dashboards, and enterprise control.Powerful logic, calculations, and workflow automationForms, documents, and portals in one systemEnterprise-ready for healthcare, education, agencies, and ops teamsExplore enterprise →SolutionsBy industry / teamHealthcareAgenciesFood & hospitalityEducationHR & peopleOperationsRemote teamsEventsStartupsEnterpriseE-commerceMarketing suiteSales suiteNon-profitsPopular solutionsHealthcare automationLead generationLead enrichmentNPS surveysCustomer experienceSurvey data analysisCalculator builderChatbot builderQuiz makerPoll makerSmart docs & PDFsSales pipelineNo-code app builderWhy FormalooBuilt for industries that need contr…
You work at Formaloo?
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Get the breakdown of every signal we measured, the one-line fix, and how your peers in Survey User Feedback stack up.

Evaluating Formaloo?
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Are you Formaloo? Something off in this listing?
Agent-Ready Spec
Formaloo
Approaching Agent-Ready

64

/ 100 (rubric v2.0)
Category

Survey User Feedback

Pricing model

Not advertised

Tier count

0

Free tier

No

Lowest paid entry

$29/mo

Self-serve / sales-only tiers

1 / 0

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.formaloo.com/en/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Human-assisted
60/100 · v2.1
Canonical answer

Formaloo pricing starts at $0/mo for the Free plan; paid plans up to $299 one-time. Billed monthly or annually.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Approaching Agent-Ready status under rubric v2.0. Source observed at https://www.formaloo.com/en/pricing/.
Agent-friendly features2 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

More in Survey User Feedback
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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