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  7. Formula Dog

Formula Dog logo

Formula Dog

Partially Agent-Ready
Agent-Ready SaaS Index · formula.dog · scored 2026-05-09 · rubric v2.0
Score 49 / 100
Spreadsheets

Formula Dog scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See Formula Dog pricing summaryLive pricing page
Pricing
Formula Dog pricing
As of 2026-05-09 · formula.dog/#pricing
Free bowl
Free
5 formulas a day
No account required
Excel, Sheets, VBA, Regex
Pack of 100
$5
one-time
100 formulas
Never expires
Bottomless bowl
$8/mo
flat
Unlimited formulas
History and bookmarks
Cancel anytime
Score breakdown · rubric v2.0
How Formula Dog scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
49 / 100
Effective pricing
What it actually costs at typical scale
Free tier usage (up to 5 formulas per day)
$0/mo
· Uses Free bowl plan· Stays within 5‑formula daily limit
Confidence: high
Unlimited formulas needed
$8/mo
· Subscribed to Bottomless bowl· Uses unlimited formulas
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

No

Auto-renewal mentioned

Yes

Cancellation policy visible

Yes

Refund policy visible

No

Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No

Trial

Available, no card

Competitive intel
Positioning & ecosystem
Headline

“Good boy. Fetches formulas.”

Buyer persona

smb
developer

Integrations mentioned
Excel
Google Sheets
VBA
Airtable
Notion
Agent purchase simulation
Six-step check: can an agent actually buy from Formula Dog?
✓

Discover price

◐

Select a plan

✗

Pay per task

✗

Avoid a sales call

✗

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Formula Dog could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Good boy. Fetches formulas. — Describe your spreadsheet problem in plain English. Biscuit trots back a few seconds later with a working Excel or Google Sheets formula. First five a day are free, no sign up. He knows VBA too, macros don't scare him.

tier_count

1

lowest_paid_entry_usd

8

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Good boy. Fetches formulas.
CTAs (34): formula.dog · Playground · Cheat sheet · Lab notes · About · Say hi · Fetch a formula · Search · Teach Biscuit a trick → · See him in action · Start sniffing → · Get the pack
Price tokens (3): $0 · $5 · $8 / month Unlimited formu
formula.dog Playground Cheat sheet Lab notes About Say hi Fetch a formula Playground Cheat sheet Lab notes Search About Say hi Fetch a formula 🐶 formula.dog · since 2022 Good boy. Fetches formulas. Describe your spreadsheet problem in plain English. Biscuit trots back a few seconds later with a working Excel or Google Sheets formula. First five a day are free, no sign up. He knows VBA too, macros don't scare him. Teach Biscuit a trick → See him in action Free first 5 a day. No sign up. No sales calls. Just a dog and some formulas. Live from the kennel Watch Biscuit work. You say what you need, Biscuit fetches the formula, you paste it. That's the loop. You say How do I sum column B only when column A is this week? Biscuit says =SUMIFS(B:B, A:A, ">="&TODAY()-WEEKDAY(TODAY(),3)+1, A:A, "<="&TODAY()+(7-WEEKDAY(TODAY(),3))) This one sums values in column B only when the date in column A falls in the current ISO week (Monday to Sunday). Good boy. *fetches* =SUMIFS(...) *delivers it to your face* Recent fetches A few things Biscuit has fetched recently. Three real examples, straight from the bowl. Pivot without the pivot Prompt "Average sales by region" =AVERAGEIFS(Sales[Amount], Sales[Region], A2) Structured table references. Clean. No pivot table required. Regex without tears Prompt "Extract email from messy cell" =REGEXEXTRACT(A2, "[a-zA-Z0-9._+-]+@[a-zA-Z0-9.-]+\.[a-zA-Z]+") Works in Google Sheets. For Excel, Biscuit has a different treat. VBA snack Prompt "Hide all sheets exc…
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Are you Formula Dog? Something off in this listing?
Agent-Ready Spec
Formula Dog
Partially Agent-Ready

49

/ 100 (rubric v2.0)
Category

Spreadsheets

Pricing model

Not advertised

Tier count

1

Free tier

No

Lowest paid entry

$8/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from formula.dog/#pricing
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Formula Dog pricing starts at $0/mo for the Free bowl plan; paid plans up to $8/mo. Billed monthly.

Cheapest entry

Free bowl (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://formula.dog/#pricing.
Agent-friendly features2 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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