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  7. Freshmarketer

Freshmarketer logo

Freshmarketer

Partially Agent-Ready
Agent-Ready SaaS Index · freshworks.com · scored 2026-05-09 · rubric v2.0
Score 49 / 100
Marketing Automation
Free tier
Self-serve checkout

Freshmarketer scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial; a free entry path exists.

See Freshmarketer pricing summaryLive pricing page
Pricing
Freshmarketer pricing
As of 2026-05-09 · www.freshworks.com/crm/marketing/pricing
Billed annually only — no monthly option
Free
Free
Reach up to 500 monthly email sends
Contact and list management
Basic segmentation
Web tracking & forms
Email marketing campaigns
Enterprise
$15/mo
or $15/mo billed annually
Up to 20x monthly email sends
WhatsApp, SMS/MMS marketing
Freddy AI
Transactional emails
Facebook & Instagram custom audience
Score breakdown · rubric v2.0
How Freshmarketer scores on the agent-ready dimensions

Public pricing visibility

13 / 15

Self-serve checkout

15 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
49 / 100
Effective pricing
What it actually costs at typical scale
Free plan (no paid usage)
$0/mo
· 0 paid contacts· No add‑ons
Confidence: high
Enterprise plan (annual billing)
$15/mo
· 500 marketing contacts included· Annual commitment
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

No

Payment methods

card
check

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Trial

21 days (no card)

API readiness
API & developer surface

API-first product

No

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Enterprise signals
Trust & compliance

SSO / SAML

Unknown

RBAC

Yes

Audit logs

Unknown

Competitive intel
Positioning & ecosystem
Headline

“Boost conversions and revenue with AI-powered Marketing Automation”

Buyer persona

smb
mid market
enterprise

Agent purchase simulation
Six-step check: can an agent actually buy from Freshmarketer?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Freshmarketer could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Freshmarketer pricing — Boost conversions and revenue with AI-powered Marketing Automation

tier_count

2

lowest_paid_entry_usd

0

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Freshmarketer pricing
CTAs (40): Contact Sales · Login · Skip to main content · Pricing · Demo · Try it free · Products · Resources · Customer Service · IT and Employee service · CRM · Freshsales Suite
Price tokens (2): $0/month · $15/month
English Contact Sales LoginSkip to main contentProductsAIResourcesPricingDemoTry it freeProductsAIResourcesDemoPricingLanguagesContact SalesLoginTry it freeFreshmarketer pricingBoost conversions and revenue with AI-powered Marketing AutomationCustomer ServiceIT and Employee serviceCRMProductsCustomer ServiceFreshsales Suite IT and Employee serviceFreshservice IT Service ManagementFreshservice for Business TeamsFreshservice IT Asset ManagementFreshservice for MSPsCRMFreshsalesFreshsales SuiteFreshmarketerFreshsalesFreshsales SuiteFreshmarketerMonthlyAnnuallyFreePerfect for getting started and trying out the marketing platform$0/month, with 100 marketing contacts, billed annuallyTry it FreeIncludesReach upto 500 monthly email sendsContact and list managementBasic segmentationWeb tracking & formsEmail marketing campaignsSocial media campaignsActivity timelineMarketplace integrationsLive chat24x5 SupportCompare →Show more features EnterpriseIdeal for emerging and established businesses that require multichannel engagement & personalization$15/month, with 500 marketing contacts, billed annuallyTry it FreeEverything in Free, plusUp to 20x monthly email sendsWhatsApp, SMS/MMS marketingFreddy AITransactional emailsFacebook & Instagram custom audienceAdvanced segmentationAutomated customer journeysLanding pagesConversion & revenue attributionAdvanced webhooksSend Time Optimisation(STO) by Freddy AICustom reports and dashboardsCustom roles and permissions500 bot sessions & 1 messaging …
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Are you Freshmarketer? Something off in this listing?
Agent-Ready Spec
Freshmarketer
Partially Agent-Ready

49

/ 100 (rubric v2.0)
Category

Marketing Automation

Pricing model

Freshmarketer pricing — Boost conversions and revenue with AI-powered Marketing Automation

Tier count

2

Free tier

Yes

Lowest paid entry

Free

Self-serve / sales-only tiers

1 / 0

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.freshworks.com/crm/marketing/pricing
Pricing model

Annual-only tier subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Freshmarketer pricing starts at $0/mo for the Free plan; paid plans up to $15/mo. Billed annually.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://www.freshworks.com/crm/marketing/pricing.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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