Heymarket
Heymarket scores 37/100 on xpay's Agent-Ready Index v2: partial pricing visibility; usage-based / per-token pricing is published.
Heymarket pricing
Standard
$49/user/mo
billed annuallyPlus
$99/user/mo
billed annuallyPro
$199/user/mo
billed annuallyEnterprise
Contact sales
How Heymarket scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
0 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
17 / 20
Free entry path
0 / 7
No sales call required
0 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
37 / 100
What it actually costs at typical scale
2 users on Standard (minimum) billed annually
$98/mo
5 users on Pro billed annually
$995/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
sales_led
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Minimum term
12 months
Invoice payment available
Unknown
Purchase orders supported
Unknown
MSA required
Unknown
DPA available
Unknown
Security review required
Unknown
Trial
Available, no card
Annual discount
18% off
Trust & compliance
SSO / SAML
RBAC
Audit logs
Unknown
Positioning & ecosystem
“Pricing that scales”
Buyer persona
Six-step check: can an agent actually buy from Heymarket?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Heymarket could lift its score
Add at least one self-serve paid tier with a checkout link, so an agent can pay without a sales call.
| pricing_visible | true |
| headline_phrasing | Pricing that scales — Already a Heymarket customer? Sign in. |
| tier_count | 5 |
| lowest_paid_entry_usd | 7.5 |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | $25/monthTotal SMS |
| annual_required | false |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | null |
| api_docs_auth_walled | null |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | {"unit_class":"message","confidence":"medium","agent_task_price_forecastable":"yes","rejected_reason":null,"evidence_text":"$25/monthTotal SMS"} |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
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37
/ 100 (rubric v2.0)Sms Marketing
Pricing that scales — Already a Heymarket customer? Sign in.
5
Yes
$7.5/mo
$25/monthTotal SMS
0 / 1
Auth-walled
No
Not published
2026-05-09
Tier-based subscription
Heymarket pricing starts at $49/mo per user for the Standard plan; no free tier; paid plans up to $199/mo per user. Billed annually with up to 18% discount.
Free trial
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Heymarket with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Texto Australia
90
SimpleTexting
85
Sendlane
85
CloudContactAI
85
Salesmsg
81
Acumbamail
78
Textdrip
71
MessageMedia
71
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.