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  7. Kapwing

Kapwing logo

Kapwing

Partially Agent-Ready
Agent-Ready SaaS Index · kapwing.com · scored 2026-05-09 · rubric v2.0
Score 49 / 100
Video Editing
Free tier
Public API

Kapwing scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See Kapwing pricing summaryLive pricing page
Pricing
Kapwing pricing
As of 2026-05-09 · www.kapwing.com/pricing
Free
Free
forever
Unlimited exports with watermark
Export videos up to 1 minute
720p video quality
30 minutes export limit per month
Pro
$24/user/mo
or $16/user/mo billed annually
No Kapwing watermark
Upload files up to 6 GB
Export in 4K
Unlimited projects
Brand kit and custom fonts
Business
$64/user/mo
or $50/user/mo billed annually
All Pro features
Custom voice clones
Lip‑sync videos
Higher AI usage limits
Ability to purchase additional credits
Enterprise
Sales
Contact sales
Custom amount of credits
Custom billing
Dedicated account manager
Priority support
SAML SSO
Score breakdown · rubric v2.0
How Kapwing scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
49 / 100
Effective pricing
What it actually costs at typical scale
1 user on Pro (annual billing)
$16/mo
· Pro plan billed annually· 1 member
Confidence: high
5 users on Business (annual billing)
$250/mo
· Business plan billed annually· 5 members
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

Yes

Invoice payment available

Yes

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No

Trial

Available, no card

Enterprise signals
Trust & compliance

SSO / SAML

Yes

RBAC

Unknown

Audit logs

Unknown

Competitive intel
Positioning & ecosystem
Headline

“Start for free. Upgrade to create more video to exactly fit your team's needs.”

Buyer persona

smb
enterprise

Agent purchase simulation
Six-step check: can an agent actually buy from Kapwing?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Kapwing could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Pricing — Edit video clips, combine tracks together, and add effects all in one place

tier_count

2

lowest_paid_entry_usd

16

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

true

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

https://www.kapwing.com/docs

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Pricing
CTAs (40): Tools · Video EditorEdit video clips, combine tracks together, and add effects all in on · SubtitlerAdd captions and subtitles to videos in the browser · Speaker FocusAuto-resize videos to focus on the speakers · Audio EditorRecord, edit, and clean audio for podcasts and videos · Text to SpeechTurn text into realistic voiceovers in just a few clicks · Repurpose StudioTurn a video into social-ready clips · Resize VideoChange the size and dimensions of a video · Trim with TranscriptEdit videos by editing text · DubbingTranslate dialogue into 40+ languages · Transcribe VideoTurn videos into text automatically · View AllDiscover all of Kapwing's tools in one place
Price tokens (9): $0 · $16Per member · $24 · $50Per member · $64 · $16/month billed annually · $192/year · $50/month billed annually · $600/year
ToolsVideo EditorEdit video clips, combine tracks together, and add effects all in one placeSubtitlerAdd captions and subtitles to videos in the browserSpeaker FocusAuto-resize videos to focus on the speakersAudio EditorRecord, edit, and clean audio for podcasts and videosText to SpeechTurn text into realistic voiceovers in just a few clicksRepurpose StudioTurn a video into social-ready clipsResize VideoChange the size and dimensions of a videoTrim with TranscriptEdit videos by editing textDubbingTranslate dialogue into 40+ languagesTranscribe VideoTurn videos into text automaticallyView AllDiscover all of Kapwing's tools in one placeAIKapwing AIDiscover all of Kapwing's AI-powered toolsScript GeneratorTurn ideas into scripts in a few clicksTranslate VideoMake content accessible with translated audio and subtitlesB-Roll GeneratorGenerate relevant, high-quality B-Roll automaticallyClean AudioEnhance audio quality and remove background noiseAI Video EditorCreate videos with Kapwing's cutting-edge AI toolsClip MakerGenerate short clips from one videoSong GeneratorGenerate and remix music and sound effectsVideo GeneratorCreate a video about anything with AISmart CutAutomatically remove silences from your videoView AllDiscover all of Kapwing's smart toolsSolutionsFor Marketing TeamsGrow your brand with modern editing tools that speed up content creationFor Training TeamsCreate and edit screen recordings, tutorials, and instructional videosFor SchoolsBring learning to life with dig…
You work at Kapwing?
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Get the breakdown of every signal we measured, the one-line fix, and how your peers in Video Editing stack up.

Evaluating Kapwing?
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Are you Kapwing? Something off in this listing?
Agent-Ready Spec
Kapwing
Partially Agent-Ready

49

/ 100 (rubric v2.0)
Category

Video Editing

Pricing model

Pricing — Edit video clips, combine tracks together, and add effects all in one place

Tier count

2

Free tier

Yes

Lowest paid entry

$16/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.kapwing.com/pricing
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Kapwing pricing starts at $0/mo for the Free plan; paid plans from $16/mo (billed annually) to $64/mo (billed monthly). Billed monthly or annually.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://www.kapwing.com/pricing.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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