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Kartra logo

Kartra

Partially Agent-Ready
Agent-Ready SaaS Index · kartra.com · scored 2026-05-09 · rubric v2.0
Score 46 / 100
Marketing Automation

Kartra scores 46/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available.

See Kartra pricing summaryLive pricing page
Pricing
Kartra pricing
As of 2026-05-09 · kartra.com/plans-and-pricing/
Essentials
$59/mo
or $52/mo billed annually
500 contacts
10,000 emails/month
5% transaction fees
1 custom domain
5 pages
Starter
$99/mo
flat
2,500 contacts
Unlimited email & SMS
0% transaction fees
1 custom domain
Unlimited pages
Growth
$229/mo
or $189/mo billed annually
12,500 contacts
Unlimited email & SMS
0% transaction fees
3 custom domains
Unlimited pages
Professional
$549/mo
or $429/mo billed annually
25,000 contacts
Unlimited email & SMS
0% transaction fees
5 custom domains
Help desk live chat
Score breakdown · rubric v2.0
How Kartra scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

4 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10


Total
46 / 100
Effective pricing
What it actually costs at typical scale
Essentials, billed monthly, 1 user
$59/mo
· Essentials plan, billed monthly· 500 contacts, 10,000 emails/month
Confidence: high
Starter, billed monthly, 1 user
$99/mo
· Starter plan, billed monthly· 2,500 contacts, unlimited email/SMS
Confidence: high
Growth, billed annually, 1 user
$189/mo
· Growth plan, billed annually· 12,500 contacts, unlimited email/SMS
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes


Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No


Annual commit required

Yes

Auto-renewal mentioned

Yes

Cancellation policy visible

No

Refund policy visible

No

Minimum term

12 months


Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No


Trial

14 days (no card)

Annual discount

12% off

Competitive intel
Positioning & ecosystem
Headline

“Wait! Double Your Trial”

Buyer persona

smb
mid market
agency

Value claims
earned more than $1.5b
double your trial
Agent purchase simulation
Six-step check: can an agent actually buy from Kartra?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Kartra could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Wait! Double Your Trial — Build high converting pages

tier_count

5

lowest_paid_entry_usd

119

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

true

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Wait! Double Your Trial
CTAs (40): Skip to content · Features · Landing Pages & Websites Build high converting pages · Online Courses Content that captivates and educates · Membership Sites Give customers a community · Kartra AI Generate compelling copy instantly · Webinars Reach & engage your audience · Form Builder Capture leads & grow your business · Funnels & Campaigns Automate your customer journey · Email Marketing Drive opens, clicks, & conversions · Checkouts Simple and secure checkouts · Affiliate Management Entice your partners to sell
Price tokens (25): $119/month for Starter Bes · $119/month for Starter Bes · $59/mo New Billed monthly · $52/mo New Billed annuall · $258 · $99/first · $99 · $99/mo Best Value Billed · $99 · $99/month for the first · $99/month for the first · $229/mo Quickly Launch Bil
Skip to content Features Create create Landing Pages & Websites Build high converting pages Online Courses Content that captivates and educates Membership Sites Give customers a community Kartra AI Generate compelling copy instantly Webinars Reach & engage your audience Form Builder Capture leads & grow your business Market market Funnels & Campaigns Automate your customer journey Email Marketing Drive opens, clicks, & conversions Checkouts Simple and secure checkouts Affiliate Management Entice your partners to sell Lead Management Turn prospects into customers Video Marketing Software Customized player & added features Scale scale Surveys & Quizzes Collect customer feedback Funnel Mapper & Simulator Map out the ideal sales journey Calendars Quickly schedule appointments Help Desks Support your customers Real-time Funnel Analytics Measure & optimize in real-time Kartra for Agencies The ultimate solution for clients Best Lead Management Software in 2026 & Features to Look For (And What to Look For If You’re Tired of Dropping Leads)Learn More Plans and Pricing Resources Resources resources Learning Center Industry insights and tips Compare FInd the best solution for you Integrations & APIs Connect with your existing tools Community community Marketplace Pre-built templates & campaigns Become an Affiliate Become an affiliate partner Get Help get-help Kartra Support Contact Support Login Free Trial 14 days. Pick your plan. Profit sooner. Try Kartra Now Get Started Login Get Star…
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Agent-Ready Spec
Kartra
Partially Agent-Ready

46

/ 100 (rubric v2.0)

Category

Marketing Automation

Pricing model

Wait! Double Your Trial — Build high converting pages

Tier count

5

Free tier

No

Lowest paid entry

$119/mo

Self-serve / sales-only tiers

0 / 1


Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published


Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from kartra.com/plans-and-pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Kartra pricing starts at $52/mo for the Essentials plan; a free 14‑day trial is available; paid plans go up to $429/mo. Billed annually.

Cheapest entry

Start for Free

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://kartra.com/plans-and-pricing/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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