Lookback
Lookback scores 67/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; usage-based / per-token pricing is published; a free entry path exists.
Lookback pricing
Freelance
$299/user/yr
~$25/mo equivTeam
$1782/user/yr
~$149/mo equivGreat Value Insights Hub
$4122/user/yr
~$344/mo equivEnterprise
Contact sales
How Lookback scores on the agent-ready dimensions
Public pricing visibility
13 / 15
Self-serve checkout
15 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
20 / 20
Free entry path
7 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
67 / 100
What it actually costs at typical scale
1 user on Freelance plan, no extra participants
$24.92/mo
Team plan with 10 collaborators, 20 participants (10 included, 10 extra)
$180.17/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Unknown
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Minimum commit
$299
Minimum term
12 months
Invoice payment available
Purchase orders supported
MSA required
Unknown
DPA available
Security review required
Unknown
Trial
60 days (no card)
Trust & compliance
Certifications
SSO / SAML
RBAC
Unknown
Audit logs
Unknown
Data residency
Positioning & ecosystem
“Start running smarter research today—at any scale”
Buyer persona
Six-step check: can an agent actually buy from Lookback?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Lookback could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Lookback Pricing — Usability Testing Test apps and websites |
| tier_count | 5 |
| lowest_paid_entry_usd | null |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | true |
| self_serve_paid_tiers | 4 |
| sales_only_tiers | 0 |
| public_api_docs_url | null |
| api_docs_auth_walled | null |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | {"unit_class":"other","confidence":"rejected","agent_task_price_forecastable":"no","rejected_reason":"reject-context word found within ±200 chars (seat/period/credit/etc.)","evidence_text":"$29.90 per session"} |
| usage_headline_present | true |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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67
/ 100 (rubric v2.0)UX
Lookback Pricing — Usability Testing Test apps and websites
5
Yes
Sales-led
4 / 0
Auth-walled
No
Not published
2026-05-09
Annual-only tier subscription
Lookback pricing starts at $299/year for the Freelance plan; a free trial with 5 sessions is available; paid plans go up to $4,122/year. Billed annually.
Free trial (Free)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Lookback with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Figma
66
PlaybookUX
61
UX Metrics
61
UserBob
60
Crowd
60
Loops
59
UserBit
58
Cohere
58
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.