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  7. Mailbob

Mailbob logo

Mailbob

Partially Agent-Ready
Agent-Ready SaaS Index · mailbob.io · scored 2026-05-09 · rubric v2.0
Score 55 / 100
Email Marketing

Mailbob scores 55/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; usage-based / per-token pricing is published.

See Mailbob pricing summaryLive pricing page
Pricing
Mailbob pricing
As of 2026-05-09 · mailbob.io/
Starter
$19/mo
flat
Unlimited subscribers
Referral program
Live chat support
Pro
$59/mo
flat
Unlimited subscribers
Priority support
Custom sending domain
Enterprise
$129/mo
flat
Unlimited subscribers
Priority & developer support
Custom sending domain
Score breakdown · rubric v2.0
How Mailbob scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

13 / 20

Free entry path

0 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
55 / 100
Effective pricing
What it actually costs at typical scale
Starter plan (10,000 emails/month)
$19/mo
· Using Starter tier· Monthly billing
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 85/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

No

Auto-renewal mentioned

No

Cancellation policy visible

Yes

Refund policy visible

Yes

Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

Yes

Security review required

No

Enterprise signals
Trust & compliance

Certifications

GDPR

SSO / SAML

Unknown

RBAC

Unknown

Audit logs

Unknown

Data residency

EU

Competitive intel
Positioning & ecosystem
Headline

“Start your newsletter today”

Buyer persona

smb
developer

Integrations mentioned
WordPress
REST API
Agent purchase simulation
Six-step check: can an agent actually buy from Mailbob?
✓

Discover price

◐

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Mailbob could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Start your newsletter today — Elevate your personal brand with an email newsletter platform that makes sense. Connect your audience or start from scratch, and send your first campaign in seconds.

tier_count

5

lowest_paid_entry_usd

19

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Start your newsletter today · Why Mailbob?
CTAs (18): [email protected] · See Plans & Pricing · Go to Dashboard · kubeadm.org · wpmag.ru · Get started · Contact us · Get Started · Our blog · Feature roadmap · Referral program · API Reference
Price tokens (8): $19/mo Start with · $19/mo · $59/mo · $129/mo · $19/mo · $59/mo · $129/mo Referral program L · $19 per month for up to
Mailbob is for sale! If you're looking to a acquire a small email marketing platform, please reach out to [email protected]. Start your newsletter today Elevate your personal brand with an email newsletter platform that makes sense. Connect your audience or start from scratch, and send your first campaign in seconds. See Plans & Pricing Go to Dashboard Why Mailbob? Write Our streamlined block editor doesn't get in your way. Publishing with Mailbob is just as easy as sending an email. Analyze Track your audience engagement with our analytics, without the need for a degree in data science. Grow Hosted subscription forms and widgets for your site or blog. Easy to import your existing contacts. Customize Make it your own with our various branding styles and options. Bring your own domain too! Develop Build more complex integrations with our REST API, Embed SDK and very friendly developer support. From $19/mo Start with 10,000 monthly emails and earn more with our very generous referral program. Our users Don't take our word for it. Here's what our users have to say: Mailbob was my goto for lightweight blog subscriptions since TinyLetter was sunset. It's super fast, very simple, deliverability is top-notch. Worth it! Dave Matthews – Rackly As a developer, figuring out the hundreds of features and integrations offered by MailChimp was over my head. I just wanted a simple list for my online course. Karl Kubelet – kubeadm.org We got going in under 15 minutes with Mailbob. Integration…
You work at Mailbob?
Claim this scorecard & lift your score.

Get the breakdown of every signal we measured, the one-line fix, and how your peers in Email Marketing stack up.

Evaluating Mailbob?
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Are you Mailbob? Something off in this listing?
Agent-Ready Spec
Mailbob
Partially Agent-Ready

55

/ 100 (rubric v2.0)
Category

Email Marketing

Pricing model

Not advertised

Tier count

5

Free tier

No

Lowest paid entry

$19/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from mailbob.io/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
85/100 · v2.1
Canonical answer

Mailbob pricing starts at $19/mo for the Starter plan; paid plans up to $129/mo. Billed monthly.

Cheapest entry

Starter plan ($19)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://mailbob.io/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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