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  7. MailUp

MailUp logo

MailUp

Not Agent-Ready Yet
Agent-Ready SaaS Index · mailup.com · scored 2026-05-09 · rubric v2.0
Score 40 / 100
Email Marketing
Free tier
Self-serve checkout
Public API

MailUp scores 40/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available.

See MailUp pricing summaryLive pricing page
Pricing
MailUp pricing
As of 2026-05-09 · www.mailup.com/pricing/email/
Billed annually only — no monthly option
Starter
Contact sales
Unlimited web storage, sendings and data
Sending speed from 2000 email/hour (extendable)
3 automations
Email support (response within 4 business hours)
Plus
Contact sales
All Starter features
Up to 100 automated email and SMS workflows
4000 AI tokens per day
10 environments (lists)
Phone support
Premium
Contact sales
All Plus features
Sending speed from 3000 email/hour (extendable)
2 000 000 AI tokens per day
Advanced dynamic content and display conditions
Priority support
Enterprise
Sales
Contact sales
Customizable edition
Unlimited recipients, mailings and data
Tailored sending speed up to 5 million emails/hour
Dedicated account support
Score breakdown · rubric v2.0
How MailUp scores on the agent-ready dimensions

Public pricing visibility

13 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10


Total
40 / 100
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 50/100

Can create account

Yes

Can enter payment method

Unknown

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Unknown


Payment methods

card

Human approval recommended

Yes

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No


Annual commit required

Yes

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No


Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No


Competitive intel
Positioning & ecosystem
Headline

“Choose the plan that best suits you. Compare MailUp plans.”

Buyer persona

smb
mid market
enterprise

Agent purchase simulation
Six-step check: can an agent actually buy from MailUp?
✓

Discover price

✓

Select a plan

✗

Pay per task

✗

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How MailUp could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Choose the plan that best suits you. Compare MailUp plans. — Send unlimited emails to unlimited recipients. The price stays the same.

tier_count

6

lowest_paid_entry_usd

null

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

5

sales_only_tiers

0

public_api_docs_url

https://mailup.com/features/developer-platform/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Choose the plan that best suits you. Compare MailUp plans.
CTAs (40): Skip to main content · Features · Email Create campaigns with striking and responsive designs · SMS Create and send mobile messages · Artificial Intelligence Create and revise your email texts in no time · All features Find out what you can do with the MailUp platform · FIND OUT HOW · Integrations · Pricing · Email Send unlimited emails to unlimited recipients · SMS Send up to 200 high-quality SMS per second · MailUp Partnerships Flexible and customizable solutions for agencies, resellers
Skip to main content Search: Features Email Create campaigns with striking and responsive designs SMS Create and send mobile messages Artificial Intelligence Create and revise your email texts in no time All features Find out what you can do with the MailUp platform Share the message with the members of your team, collect feedback and add notes on the email design and copy – seamlessly. FIND OUT HOW Integrations Pricing Email Send unlimited emails to unlimited recipients SMS Send up to 200 high-quality SMS per second MailUp Partnerships Flexible and customizable solutions for agencies, resellers and referrals Services Rely on our experts to achieve your goals Are you looking for a tailor-made solution? Tell us your needs and receive a quote created for your goals CONTACT US Resources Video tutorial Quickly understand the functions of the MailUp platform Tools for growth Browse through our virtual library completely free Blog News and strategies to become a Digital Marketing pro Statistical Observatory Insights, trends and statistics to understand the state of Email Marketing and improve your performances. DOWNLOAD FOR FREE About Contacts In need of assistance? We’ll get promptly back to you About us How we became an international presence in 50 countries Customers How we help companies to reach their target Locations Discover the locations of MailUp and the TeamSystem Group Social Responsibility MailUp is green: our commitment to the environment GDPR Compliance MailUp support…
You work at MailUp?
Claim this scorecard & lift your score.

Get the breakdown of every signal we measured, the one-line fix, and how your peers in Email Marketing stack up.

Evaluating MailUp?
Compare the agent-ready picks in Email Marketing.

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Are you MailUp? Something off in this listing?
Agent-Ready Spec
MailUp
Not Agent-Ready Yet

40

/ 100 (rubric v2.0)

Category

Email Marketing

Pricing model

Not advertised

Tier count

6

Free tier

Yes

Lowest paid entry

Sales-led

Self-serve / sales-only tiers

5 / 0


Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published


Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.mailup.com/pricing/email/
Pricing model

Annual-only tier subscription

Agent-purchase verdict
Human-assisted
50/100 · v2.1
Cheapest entry

Start your free trial

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://www.mailup.com/pricing/email/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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