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Matomo logo

Matomo

Partially Agent-Ready
Agent-Ready SaaS Index · matomo.org · scored 2026-05-09 · rubric v2.0
Score 46 / 100
Web Analytics
Free tier
Self-serve checkout
Public API

Matomo scores 46/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available.

See Matomo pricing summaryLive pricing page
Pricing
Matomo pricing
As of 2026-05-09 · matomo.org/pricing/
Cloud
$29/mo
or $29/mo billed annually
Unlimited websites
Unlimited team members
Unlimited segments
Unlimited goals
Unlimited custom dimensions
Score breakdown · rubric v2.0
How Matomo scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

4 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
46 / 100
Effective pricing
What it actually costs at typical scale
1 website, up to 100k hits/month
$29/mo
· Using the Cloud tier· Hits within included limits
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

No

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

No

Auto-renewal mentioned

Yes

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

Yes

Security review required

No

Trial

Available, no card

Annual discount

17% off

Nonprofit discount

Yes

Enterprise signals
Trust & compliance

Certifications

ISO27001
GDPR

SSO / SAML

Yes

RBAC

Unknown

Audit logs

Yes

Data residency

EU

Competitive intel
Positioning & ecosystem
Headline

“Own your data. Protect your privacy.”

Buyer persona

smb
mid market
enterprise
developer

Integrations mentioned
WooCommerce
Agent purchase simulation
Six-step check: can an agent actually buy from Matomo?
◐

Discover price

✗

Select a plan

✗

Pay per task

✗

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Matomo could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Pricing — Analytics Platform - Matomo

tier_count

2

lowest_paid_entry_usd

null

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

true

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

https://matomo.org/guides/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Pricing
CTAs (40): Skip to content · Menu · Why Matomo? · 100% Data Ownership · Privacy Protection · Product Features · Open Source · Flexibility · No Data Sampling · GDPR · Google Analytics Alternative · List of all features
Skip to content Menu Why Matomo? 100% Data OwnershipPrivacy ProtectionProduct FeaturesOpen SourceFlexibilityNo Data SamplingGDPRGoogle Analytics AlternativeList of all features Use Cases Complete AnalyticsIntranet AnalyticsConsent-Free TrackingTracking Personal DataMarketing AttributionNo LimitationsLog AnalyticsIntegrationsCase Studies CloudOn-Premise Matomo On-PremiseOn-Premise vs CloudDownload for freeMarketplaceSupport Plans Pricing PricingContact Sales Resources Help CentreBlogSubscribe to our NewsletterEbooksMasterclassesContact the Matomo teamGet involved English English Français Log inHelpTry it for free Analytics Platform - Matomo Pricing All hosting options give you 100% data ownership and full privacy compliance. We absolutely love Matomo Analytics. The more we learn about this platform, the more we understand what an incredible value is being provided. We save about 150K per year using Matomo. Michael Fatica | MetaLocator Chief Executive Officer Cloud Utilize Matomo's cloud-hosted SaaS for seamless, hassle-free analytics. Benefit from automatic updates, robust security, and no need for server maintenance, allowing you to focus on your data insights. On-Premise Install and manage Matomo on your own servers. This self-hosted, open-source solution gives you full control over your data, customisation, and security, without relying on external cloud services. Recommended Business Enterprise Your monthly traffic How to estimate your hits 50,000 hits per month100,000 hit…
You work at Matomo?
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Get the breakdown of every signal we measured, the one-line fix, and how your peers in Web Analytics stack up.

Evaluating Matomo?
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Are you Matomo? Something off in this listing?
Agent-Ready Spec
Matomo
Partially Agent-Ready

46

/ 100 (rubric v2.0)
Category

Web Analytics

Pricing model

Pricing — Analytics Platform - Matomo

Tier count

2

Free tier

Yes

Lowest paid entry

Sales-led

Self-serve / sales-only tiers

1 / 0

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from matomo.org/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Matomo pricing starts at $29/mo for the Cloud plan; free trial available; paid plans up to $29/mo. Billed monthly or annually.

Cheapest entry

Start Your Free Trial

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://matomo.org/pricing/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
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