MSG91
MSG91 scores 46/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available.
MSG91 pricing
Free
Free
Basic
$1500/mo
or $1250/mo billed annuallyPremium
$3000/mo
or $2500/mo billed annuallyHow MSG91 scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
0 / 20
Free entry path
4 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
46 / 100
What it actually costs at typical scale
Basic plan monthly
$1500/mo
Premium plan annual (monthly equivalent)
$2500/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Unknown
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
MSA required
DPA available
Security review required
Trial
Available, no card
Trust & compliance
Certifications
SSO / SAML
Unknown
RBAC
Unknown
Audit logs
Unknown
Positioning & ecosystem
“Hello Pricing”
Buyer persona
Six-step check: can an agent actually buy from MSG91?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How MSG91 could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Hello Pricing — Event-based Automation |
| tier_count | 2 |
| lowest_paid_entry_usd | null |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | false |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | https://msg91.com/developers |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | false |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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See agent-ready picksMSG91
46
/ 100 (rubric v2.0)Cloud Communication Platform
Hello Pricing — Event-based Automation
2
Yes
Sales-led
0 / 1
Public
No
Not published
2026-05-09
Tier-based subscription
MSG91 pricing starts at ₹0/mo for the Free plan; paid plans up to ₹3,000/mo. Billed monthly or annually.
Free plan
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare MSG91 with peers
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87
Direct7 Networks
85
Voximplant
80
Svix
80
Twilio Flex
80
Signalmash
78
SendBird
74
KaiCalls
71
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.