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Omnisend logo

Omnisend

Partially Agent-Ready
Agent-Ready SaaS Index · omnisend.com · scored 2026-05-09 · rubric v2.0
Score 49 / 100
Marketing Automation
Self-serve checkout
Public API

Omnisend scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See Omnisend pricing summaryLive pricing page
Pricing
Omnisend pricing
As of 2026-05-09 · www.omnisend.com/pricing/
Free
Free
Email marketing
SMS
Web push notifications
Standard
Contact sales
Pro
Contact sales
Custom
Sales
Contact sales
Score breakdown · rubric v2.0
How Omnisend scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
49 / 100
Effective pricing
What it actually costs at typical scale
Free plan, up to 500 emails and 250 contacts per month
$0/mo
· Using the Free tier limits","No paid add‑ons
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 60/100

Can create account

Yes

Can enter payment method

No

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

partial

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Trial

Available, no card

Competitive intel
Positioning & ecosystem
Headline

“Start strong & grow without limits”

Buyer persona

smb
mid market
enterprise

Agent purchase simulation
Six-step check: can an agent actually buy from Omnisend?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Omnisend could lift its score

Expose an anonymous-purchase path (no account required) for the smallest paid tier — even a $1 PAYG entry.

pricing_visible

true

headline_phrasing

Start strong & grow without limits — Omnisend’s full toolkit to convert and grow

tier_count

0

lowest_paid_entry_usd

400

free_tier

false

free_tier_terms

null

per_unit_price

$0 /SMS

annual_required

false

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

https://api-docs.omnisend.com/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

{"unit_class":"message","confidence":"medium","agent_task_price_forecastable":"yes","rejected_reason":null,"evidence_text":"$0 /SMS"}

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Start strong & grow without limits
CTAs (40): Pricing · Help center · Agency partners · Support · Start free · Request demo · Log in · All features Omnisend’s full toolkit to convert and grow · Email marketing Build better relationships with customers · SMS Text your customers around the world · Web push notifications Instantly retarget your customers · 1 Build your list
Price tokens (50): $400 · $400 per month · $0/mo No cost · $11.20/mo Billed monthly Tot · $48.00 · $33.60 · $400 · $400 per month · $41.30/mo Billed monthly Tot · $177.00 · $123.90 · $0.007 Price per SMS varies b
Features Pricing Migration Integrations Resources Help center Agency partners Support Start free Request demo Log in Main meniu CHANNELS All features Omnisend’s full toolkit to convert and grow Email marketing Build better relationships with customers SMS Text your customers around the world Web push notifications Instantly retarget your customers GET YOUR SALES ROLLING 1 Build your list 2 Automate 3 Send campaigns shortcuts Omnisend AI Segmentation Reporting Channels Support Start free Request demo Log in Main meniu MIGRATE EASILY Migration See just how easy it is to switch to Omnisend Migrate from Klaviyo Save money and get better deliverability Migrate from Mailchimp Upgrade your email & SMS marketing Migrate from Yotpo Keep your SMS & email campaigns running Start free Request demo Log in Main meniu Explore integrations With over 200+ pre-built integrations and flexible APIs, you can easily centralize data from across your tech stack App market Make the most out of your data and unlock powerful growth marketing possibilities with these other top marketing tools. API docs Build any custom integration with our open, flexible APIs that are simple to use and implement. OMNISEND BUILT FOR OFFER APPS FOR Check out apps that have been stealing all the spotlight. Email capture Loyalty & rewards Advertising Email builder Subscriptions Start free Request demo Log in Main meniu LEARN & GROW YOUR BUSINESS Blog Email and SMS marketing insights, ecommerce resources, and the latest Omni…
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Are you Omnisend? Something off in this listing?
Agent-Ready Spec
Omnisend
Partially Agent-Ready

49

/ 100 (rubric v2.0)
Category

Marketing Automation

Pricing model

Start strong & grow without limits — Omnisend’s full toolkit to convert and grow

Tier count

0

Free tier

No

Lowest paid entry

$400/mo

Per-unit price

$0 /SMS

Self-serve / sales-only tiers

1 / 0

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.omnisend.com/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Human-assisted
60/100 · v2.1
Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://www.omnisend.com/pricing/.
Agent-friendly features2 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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