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OptinMonster logo

OptinMonster

Not Agent-Ready Yet
Agent-Ready SaaS Index · optinmonster.com · scored 2026-05-09 · rubric v2.0
Score 44 / 100
Pop Up Builder
Public API

OptinMonster scores 44/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial.

See OptinMonster pricing summaryLive pricing page
Pricing
OptinMonster pricing
As of 2026-05-09 · optinmonster.com/pricing/
Basic
$7/mo
or $7/mo billed annually
Unlimited campaigns and subscribers
Use on 1 site
700+ easy‑to‑personalize templates
Page targeting & scroll/interest triggers
Time on site triggers
Plus
$19/mo
or $19/mo billed annually
All Basic features
A/B testing
Device targeting
Content locking
MonsterEffects™ & MonsterSounds™
Pro
$29/mo
or $29/mo billed annually
All Plus features
Exit Intent® technology
Revenue attribution
Countdown timers
Smart Tags™
Growth
$49/mo
or $49/mo billed annually
All Pro features
Geolocation targeting
On‑site retargeting®
Custom branding & JavaScript
Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress
Score breakdown · rubric v2.0
How OptinMonster scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
44 / 100
Effective pricing
What it actually costs at typical scale
1 site, 2,000 impressions (within Basic limits)
$7/mo
· Basic plan billed annually (discounted monthly rate applied)· Impression usage stays under 2,500 limit
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

Yes

Cancellation policy visible

Yes

Refund policy visible

Yes

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Annual discount

60% off

API readiness
API & developer surface

API-first product

No

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Competitive intel
Positioning & ecosystem
Headline

“Get The Subscribers, Leads, and SalesYou Never Knew You Were Missing.”

Buyer persona

smb
mid market
agency

Integrations mentioned
Shopify
WooCommerce
Magento
Easy Digital Downloads
MemberPress
Zapier
Uncanny Automator
Google Analytics
Value claims
increase sales $55,000
double subscription rate
Agent purchase simulation
Six-step check: can an agent actually buy from OptinMonster?
✓

Discover price

◐

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How OptinMonster could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Get The Subscribers, Leads, and SalesYou Never Knew You Were Missing. — Simple, powerful, lead generation growth for small businesses without the complexity or cost of the tools the big guys use.Get up to7 MONTHS FREE(that’s 60% off!) when you purchase OptinMonster today!

tier_count

4

lowest_paid_entry_usd

7

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

https://optinmonster.com/docs/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Get The Subscribers, Leads, and SalesYou Never Knew You Were Missing.
CTAs (16): Get Started · See All Features · View Case Study · monthly subscriptions · Get in touch today · Monthly Subscriptions · Preferences · Reject · Accept · developers.cloudflare.com · optinmonster.com · policies.google.com
Price tokens (27): $55 · $55 · $ 7 /month · $210 · $126 · $ 19 /month · $570 · $342 · $ 29 /month · $870 · $522 · $ 49 /month
Get The Subscribers, Leads, and SalesYou Never Knew You Were Missing. Simple, powerful, lead generation growth for small businesses without the complexity or cost of the tools the big guys use.Get up to7 MONTHS FREE(that’s 60% off!) when you purchase OptinMonster today! “Using OptinMonster, I was able to increase sales $55,000after capturing nearly 7% more leads with a single optin!” – Cole Joseph, Smart Marketer & Business Owner “Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin!” – Cole Joseph, Smart Marketer & Business Owner Basic $ 7 /month 60% Off for 12 Months Normally $210 | Save $126*Billed Annually A simple way to get started with OptinMonster. Get Started All You Need To Get Started All Campaign Types 700+ Easy To Personalize Templates Page Targeting POWERFUL! Time on Site and Page Triggers Scroll/Interest Triggers Optin and Success Views MonsterLeads™ Real Human Support Basic Marketing Integrations Unlimited Campaigns and Subscribers Use On 1 Site2,500 Campaign Impressions Get Started Plus $ 19 /month 60% Off for 12 Months Normally $570 | Save $342*Billed Annually For fast-growing brands ready to experiment and grow. Get Started → Everything in Basic, AND: A/B Testing POWERFUL! Device Targeting Content Locking MonsterEffects™ & MonsterSounds™ Yes/No Forms and Multiple Views Full Analytics Reporting Advanced Integrations Use On Up To 2 Sites10,000 Campaign Impressions Get Started Pro $ 29 /month 60% Off…
You work at OptinMonster?
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Are you OptinMonster? Something off in this listing?
Agent-Ready Spec
OptinMonster
Not Agent-Ready Yet

44

/ 100 (rubric v2.0)
Category

Pop Up Builder

Pricing model

Not advertised

Tier count

4

Free tier

No

Lowest paid entry

$7/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from optinmonster.com/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

OptinMonster pricing starts at $7/mo for the Basic plan; paid plans go up to $49/mo. Plans can be billed monthly or annually.

Cheapest entry

Basic plan ($7)

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://optinmonster.com/pricing/.
Agent-friendly features2 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
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