This is an info Alert.
x402 Logo
  • Product
    • Become Agent-Ready
      • Merchants
        Agentic Commerce — list your store across ChatGPT, Gemini, Claude & Perplexity
      • Publishers
        Monetize your content when AI agents read, cite, or train on it
      • SaaS Companies
        Treat AI agents as first-class customers with agent-priced checkout
    • Monetize
      • Monetize MCP Server
        Charge per call on any MCP server in 2 minutes
      • Monetize AI Agents
        Turn n8n, Zapier, Activepieces workflows into revenue
      • Agent Feed
        Pay-per-query access to licensed publisher content for your agents
  • Resources
    • xpay Ecosystem
      • xpay✦ Tools
        1,000+ pay-per-use tools for your AI agents
      • Agent-Ready SaaS Index
        25,481 SaaS scored on agent-buyability
      • SaaS Pricing Database
        Pricing pages indexed across 1,000+ categories
      • GitHub
        Open source repositories
    • Agent Building
      • Agent Frameworks
        AI frameworks for building multi-agent systems
      • x402 Integration
        AI frameworks with x402 payment integration
      • Networks
        Blockchain networks supporting x402
    • Company
      • About xpay✦
        Our mission, products, and protocols
      • Blog
        Latest insights and updates
      • Docs
        Complete xpay documentation
  • Pricing
  • Blog
  • Docs
Get Started

  1. Home

  2. /

  3. Agent-Ready SaaS Index

  4. /

  5. Marketing Automation

  6. /

  7. Ortto

Ortto logo

Ortto

Not Agent-Ready Yet
Agent-Ready SaaS Index · ortto.com · scored 2026-05-09 · rubric v2.0
Score 44 / 100
Marketing Automation
Public API

Ortto scores 44/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial.

See Ortto pricing summaryLive pricing page
Pricing
Ortto pricing
As of 2026-05-09 · ortto.com/pricing/
Starter
$169/mo
or $237/mo billed annually
24/6 support (live chat and email)
Visual journey builder
Drag and drop email builder
SMS marketing
AI suggestions
Professional
$509/mo
or $509/mo billed annually
Branded sender ID for SMS
Mobile push (iOS/Android)
Dynamic content
Landing Pages
Lead scoring
Enterprise
Sales
Contact sales
Priority support
Dedicated success manager
Service level agreement (SLA)
Multiple workspaces & partitions
AWS & Google Cloud integrations
Score breakdown · rubric v2.0
How Ortto scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
44 / 100
Effective pricing
What it actually costs at typical scale
10,000 contacts, Starter plan, monthly billing
$169/mo
· 10,000 contacts· monthly billing
Confidence: high
10,000 contacts, Professional plan, annual billing
$509/mo
· 10,000 contacts· annual billing (monthly equivalent)
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

Yes

Cancellation policy visible

Yes

Refund policy visible

No

Invoice payment available

Yes

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Annual discount

15% off

Nonprofit discount

Yes

API readiness
API & developer surface

API-first product

No

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Enterprise signals
Trust & compliance

SSO / SAML

Yes

RBAC

Yes

Audit logs

Unknown

Data residency

US

Competitive intel
Positioning & ecosystem
Headline

“Everything you need to automate at scale, priced by the size of your audience.”

Buyer persona

smb
mid market
enterprise

Integrations mentioned
Google SSO
Okta SSO
Microsoft Active Directory
AWS
Google Cloud
Agent purchase simulation
Six-step check: can an agent actually buy from Ortto?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Ortto could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Plans & pricing — Pricing that scales with you

tier_count

3

lowest_paid_entry_usd

169

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

true

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

https://ortto.com/developers/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Plans & pricing
CTAs (40): Sign in · Product · Solutions · Resources · Templates · Pricing · Book a demo · Start trial · Get started · Get a quote · finance@ortto.com · follow these instructions
Price tokens (4): $237 · $509 · $169/moGet startedProfessi · $509/moGet startedEnterpri
Sign inProductSolutionsResourcesTemplatesPricingBook a demoSign inStart trialPlans & pricingPricing that scales with youEverything you need to automate at scale, priced by the size of your audience.pricing slider controllerBilling cycleMonthlyQuarterly(-10%)Annual(-15%)MonthlyQuarterlyAnnualSave 10%Save 15%How many contacts do you have?10,000 contactsStarter$237USD/mopaid annuallywith 10,000 contactsGet startedKey features24/6 support (live chat and email)Visual journey builderDrag and drop email builderSMS marketingAdvanced A/B testingForm and popup builderAI suggestions Reporting & funnel analysisKey integrationsGoogle SSO & basic rolesTalk Inbox & Knowledge BaseProfessional$509USD/mopaid annuallywith 10,000 contactsGet startedEverything from Starter plus...Branded sender ID for SMSMobile push (iOS/Android)Dynamic contentLanding PagesNPSLead scoringDedicated email IPsTransactional emails & SMSCustom user roles & permissionsActivity data streamingWebhooksEnterpriseCustomContact us for pricing based onyour requirements and scaleGet a quoteEverything from Professional plus...Priority supportDedicated success managerProfessional onboardingEmail deliverability consultantQuarterly business reviewsService level agreement (SLA)Multiple workspaces & partitionsAWS & Google Cloud integrationsOkta SSOMicrosoft Active Directory (AD)Not-for-profit pricing available(20% discount)PlanStarter$169/moGet startedProfessional$509/moGet startedEnterpriseCustomGet a quoteEmail marketingDrag and d…
You work at Ortto?
Claim this scorecard & lift your score.

Get the breakdown of every signal we measured, the one-line fix, and how your peers in Marketing Automation stack up.

Evaluating Ortto?
Compare the agent-ready picks in Marketing Automation.

If you're building or running an AI agent that needs to buy from this category, see who's scoring highest right now.

See agent-ready picks
Are you Ortto? Something off in this listing?
Agent-Ready Spec
Ortto
Not Agent-Ready Yet

44

/ 100 (rubric v2.0)
Category

Marketing Automation

Pricing model

Plans & pricing — Pricing that scales with you

Tier count

3

Free tier

No

Lowest paid entry

$169/mo

Self-serve / sales-only tiers

0 / 1

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from ortto.com/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Ortto pricing starts at $169/mo for the Starter plan; paid plans up to $509/mo. Billed monthly or annually with discounts.

Cheapest entry

Starter plan (monthly) ($169)

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://ortto.com/pricing/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

More in Marketing Automation
Compare Ortto with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.
Termii
87
termii.com
Agent-Ready Verified
RinglessVoicemail.AI
85
ringlessvoicemail.ai
Agent-Ready Verified
Dittofeed
80
dittofeed.com
Agent-Ready Verified
Hubspot Marketing Hub
71
hubspot.com
Approaching Agent-Ready
SimplyCast 360
71
simplycast.com
Approaching Agent-Ready
Smartech
71
netcoresmartech.com
Approaching Agent-Ready
SeoSamba Marketing Operating System
69
seosamba.com
Approaching Agent-Ready
Intempt
69
intempt.com
Approaching Agent-Ready
Browse all Marketing Automation →

Explore the Agent-Ready SaaS Index

25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.

Browse by agent-readiness band
Agent-Ready Verified(448)Approaching Agent-Ready(2,513)Partially Agent-Ready(6,407)Not Agent-Ready Yet(16,112)See full index
Browse by category
CRM(500)Content Creation(414)Chatbots(407)AI Writing Assistant(394)Social Media Management(381)Website Builder(343)Seo(317)Project Management(288)Scheduling(270)Survey User Feedback(265)Email Marketing(252)Hr(237)All categories
Available pay-per-run on xpay.tools
FirecrawlExaTavilyApolloHunterJina AIBright DataContext7Alpha VantageReplicatePerplexityParallelBrowse all xpay.tools
x402 Logo

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
Stay Updated
Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
Social
  • For Publishers
    • News
    • Finance
    • Dev / Tech
    • Travel
    • View all verticals
  • Agent Feed
    • AI Search Engines
    • RAG Builders
    • Browser Agents
    • Vertical Research
    • Browse full catalog
  • Agent-Ready Index
    • SaaS Pricing Database
    • Agent-Ready SaaS Index
    • Verified band
    • AI & ML
    • Sales & CRM
  • Products
    • Pricing Widget
    • Monetize MCP Server
    • Paywall
    • Smart Proxy
    • Monetize AI Agents
    • xpay x402 Facilitator
  • Agentic Economy
    • Timeline
    • Resources
    • Manifesto
    • Stack
  • Agentic Commerce
    • Get listed
    • xpay Listings · Amazon + Google
    • Pricing
    • Free audit
    • Shopify
    • WooCommerce
    • Apparel & Accessories
    • Health & Beauty
    • Overview
  • Commerce Index
    • Agentic Commerce Ready Index
    • Methodology
    • Pet brands · WooCommerce
    • Pet brands · Shopify
  • Marketplace
    • 🛍️ xpay.deals — agentic storefront for deals
  • Protocols
    • Overview
    • x402
    • MPP
    • UCP
    • ACP
    • AP2
    • TAP
    • A2A
  • Agent Frameworks
    • Overview
    • LangChain
    • CrewAI
    • Claude MCP
    • AutoGPT
    • LangChain vs Mastra
    • LangGraph vs Pydantic AI
  • Company
    • About xpay
    • Blog
    • Docs
    • GitHub
© 2025 Agentically Inc. All rights reserved.
Privacy PolicyTerms of UseAcceptable Use Policy