Selly
Selly scores 42/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available.
Selly pricing
Starter
$19.99/mo
or $16.67/mo billed annuallyPlus
$59.99/mo
or $50/mo billed annuallyEnterprise
Contact sales
How Selly scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
0 / 20
Free entry path
0 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
42 / 100
What it actually costs at typical scale
Starter plan, billed monthly
$19.99/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
MSA required
DPA available
Security review required
Trial
Available
Annual discount
17% off
Trust & compliance
SSO / SAML
Unknown
RBAC
Unknown
Audit logs
Unknown
Data residency
Positioning & ecosystem
“Selly's pricing is simple, transparent pay-as-you-go with no up-front costs and no contracts or limits”
Buyer persona
Six-step check: can an agent actually buy from Selly?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Selly could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Pricing — E-commerce is easy with Selly. Create your own customizable online store and start selling digital goods today. |
| tier_count | 5 |
| lowest_paid_entry_usd | 19.99 |
| free_tier | false |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | true |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | null |
| api_docs_auth_walled | null |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | true |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
Claim this scorecard & lift your score.
Get the breakdown of every signal we measured, the one-line fix, and how your peers in Ecommerce stack up.
Compare the agent-ready picks in Ecommerce.
If you're building or running an AI agent that needs to buy from this category, see who's scoring highest right now.
See agent-ready picksSelly
42
/ 100 (rubric v2.0)Ecommerce
Not advertised
5
No
$19.99/mo
0 / 1
Auth-walled
No
Not published
2026-05-09
Tier-based subscription
Selly pricing starts at $19.99/mo for the Starter plan; a Plus plan is $59.99/mo; paid plans up to $599.99/mo. Billed monthly or annually with a 17% discount for annual subscription.
Starter plan ($19.99)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Selly with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Comecero
71
Lightspeed eCom
70
MarketForce 360
70
1ShoppingCart
69
StoreHippo
67
Sharetribe
66
Swell
66
CommerceUp
66
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.