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Semrush logo

Semrush

Not Agent-Ready Yet
Agent-Ready SaaS Index · semrush.com · scored 2026-05-06 · rubric v1.1
Score 26 / 100
Seo
Self-serve checkout

Semrush's pricing page did not render numeric tier data on the scoring date. No per-unit price was found on the page; an agent has no direct way to estimate the cost of a single task. Self-serve signup exists alongside a sales-led / custom tier. No public API documentation URL was discovered.

See Semrush pricing summaryLive pricing page
Pricing snapshot
Pricing summary
As of 2026-05-06 · derived from www.semrush.com/pricing/
Starts at

$108.33

Sales-led
Snapshot rendered from xpay's extracted pricing signals. The full tier list lives on the live page — see source link above.
Score breakdown · rubric v1.1
How Semrush scores on the agent-ready dimensions

Public pricing

0 / 15

Usage-based / metered

0 / 25

Self-serve checkout

15 / 15

Public API

8 / 15

Low / no minimum

0 / 10

Unauth automated payment

3 / 10

Bonus (machine-readable pricing)On top of /100 base

0 / 5

Total
26 / 100
Agent purchase verdict
Can an autonomous agent transact here?
Sales-gated
LLM score: 10/100

Can create account

No

Can enter payment method

No

Can upgrade plan

No

Can buy more usage

No

Can cancel online

No

Payment methods

Unknown

Human approval recommended

Yes

Pricing transparency

contact_only

Purchase motion

sales_led

Demo required

Unknown

Quote required

Unknown

Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Trial

7 days

Agent purchase simulation
Six-step check: can an agent actually buy from Semrush?
✓

Discover price

◐

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
  • The pricing URL did not render numeric tier data on the scoring date — possibly a router or sales-led landing page.
One-line fix
How Semrush could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

false

headline_phrasing

Plans & Pricing — Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system.

tier_count

0

lowest_paid_entry_usd

null

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
CTAs (40): Skip to content · Products · Pricing · Resources · Enterprise · Log In · Sign Up · Semrush One · Features · Request a Demo · Talk to Sales · AI Visibility Toolkit
Skip to content Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system. Products Pricing Resources Enterprise Log In Sign Up Start Here Semrush One Enterprise Features Request a Demo Talk to Sales Find the Right Tools AI Visibility Toolkit SEO Toolkit Traffic & Market Toolkit Content Toolkit Local Toolkit Social Toolkit Advertising Toolkit AI PR Toolkit Platform Integrations App Center API Data Sources Top Apps AdClarity Exploding Topics SERP Gap Analyzer Other apps Try Semrush One for Free The leading platform that unifies SEO authority and AI visibility. Grow with Semrush Blog Knowledge Base Academy Success Stories AI Visibility Index Webinars News Explore Free Tools AI Visibility Checker SEO Checker Website Traffic Checker Keyword Tool Backlink Checker Top Websites by Traffic Explore Other Free Tools About Semrush About Us Stats and Facts Affiliate Program Contact Us Get Your Ticket Now One day. Real strategies. Built for marketers who play to win. October 13, 2026London, UK Get started with Semrush today Try Semrush free for seven days. Cancel anytime. Start free trial Semrush Semrush Semrush One Features Pricing Free Trial Compare Semrush Success Stories Stats and Facts Affiliate Program More tools More tools Enterprise SEO Enterprise AIO Enterprise SI Insights24 Mfour App Center Top Websites Free Tools Sensor Company Company About Us News Careers Partners Semrush Select Global Issues I…
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Are you Semrush? Something off in this listing?
Agent-Ready Spec
Semrush
Not Agent-Ready Yet

26

/ 100 (rubric v1.1)
Category

Seo

Pricing model

Not advertised

Tier count

0

Free tier

No

Lowest paid entry

Sales-led

Self-serve / sales-only tiers

1 / 0

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-06

Pricing intelligenceInsights extracted from www.semrush.com/pricing/
Pricing model

Sales-led pricing

Agent-purchase verdict
Sales-gated
10/100 · v2.1
Cheapest entry

Free trial

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v1.1. Source observed at https://www.semrush.com/pricing/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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