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SMTP logo

SMTP

Partially Agent-Ready
Agent-Ready SaaS Index · smtp.com · scored 2026-05-09 · rubric v2.0
Score 56 / 100
Transactional Email
Self-serve checkout

SMTP scores 56/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a public API exists with documentation.

See SMTP pricing summaryLive pricing page
Pricing
SMTP pricing
As of 2026-05-09 · www.smtp.com/pricing/
Essential
$25/mo
flat
Shared IP
Email Relay API
Reliable Expert Support
Detailed Reporting
Reputation defender (add on)
Starter
$80/mo
flat
Dedicated IP
Email Relay API
Reliable Expert Support
Detailed Reporting
Reputation defender (add on)
Growth
$300/mo
flat
Dedicated IP
Email Relay API
Reliable Expert Support
Detailed Reporting
Reputation defender (add on)
Business
$500/mo
flat
Dedicated IP
Email Relay API
Reliable Expert Support
Detailed Reporting
Reputation defender (add on)
High Volume Senders
Sales
Contact sales
Dedicated instance of the SMTP platform
100% dedicated IP and MTA
No shared mail queue
Dedicated and scalable API, callbacks/webhooks, notifications
Score breakdown · rubric v2.0
How SMTP scores on the agent-ready dimensions

Public pricing visibility

15 / 15

Self-serve checkout

15 / 15

Public API + docs

14 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10


Total
56 / 100
Effective pricing
What it actually costs at typical scale
50,000 emails per month (Essential plan)
$25/mo
· Monthly billing· No add‑ons selected
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 85/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes


Payment methods

card

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No


Annual commit required

No

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No


Invoice payment available

No

Purchase orders supported

No

MSA required

No

DPA available

No

Security review required

No


Trial

Available

API readiness
API & developer surface

API-first product

Unknown

Public API docs

www.smtp.com/resources/api-documentation

Sandbox present

No

Webhooks

Yes

MCP mentioned

No

Competitive intel
Positioning & ecosystem
Headline

“Affordable SMTP and email relay API services”

Buyer persona

smb
mid market
enterprise
developer
agency

Agent purchase simulation
Six-step check: can an agent actually buy from SMTP?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How SMTP could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

at $25.0. Offers Custom plan.

tier_count

2

lowest_paid_entry_usd

25

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

You work at SMTP?
Claim this scorecard & lift your score.

Get the breakdown of every signal we measured, the one-line fix, and how your peers in Transactional Email stack up.

Evaluating SMTP?
Compare the agent-ready picks in Transactional Email.

If you're building or running an AI agent that needs to buy from this category, see who's scoring highest right now.

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Are you SMTP? Something off in this listing?
Agent-Ready Spec
SMTP
Partially Agent-Ready

56

/ 100 (rubric v2.0)

Category

Transactional Email

Pricing model

at $25.0. Offers Custom plan.

Tier count

2

Free tier

No

Lowest paid entry

$25/mo

Self-serve / sales-only tiers

1 / 0


Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published


Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.smtp.com/pricing/
Pricing model

Tier-based subscription

Agent-purchase verdict
Agent-ready
85/100 · v2.1
Canonical answer

SMTP pricing starts at $25/mo for the Essential plan; paid plans up to $500/mo. Billed monthly.

Cheapest entry

Essential plan ($25)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://www.smtp.com/pricing/.
Agent-friendly features0 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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Explore the Agent-Ready SaaS Index

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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