This is an info Alert.
x402 Logo
  • Product
    • Become Agent-Ready
      • Merchants
        Agentic Commerce — list your store across ChatGPT, Gemini, Claude & Perplexity
      • Publishers
        Monetize your content when AI agents read, cite, or train on it
      • SaaS Companies
        Treat AI agents as first-class customers with agent-priced checkout
    • Monetize
      • Monetize MCP Server
        Charge per call on any MCP server in 2 minutes
      • Monetize AI Agents
        Turn n8n, Zapier, Activepieces workflows into revenue
      • Agent Feed
        Pay-per-query access to licensed publisher content for your agents
  • Resources
    • xpay Ecosystem
      • xpay✦ Tools
        1,000+ pay-per-use tools for your AI agents
      • Agent-Ready SaaS Index
        25,481 SaaS scored on agent-buyability
      • SaaS Pricing Database
        Pricing pages indexed across 1,000+ categories
      • GitHub
        Open source repositories
    • Agent Building
      • Agent Frameworks
        AI frameworks for building multi-agent systems
      • x402 Integration
        AI frameworks with x402 payment integration
      • Networks
        Blockchain networks supporting x402
    • Company
      • About xpay✦
        Our mission, products, and protocols
      • Blog
        Latest insights and updates
      • Docs
        Complete xpay documentation
  • Pricing
  • Blog
  • Docs
Get Started

  1. Home

  2. /

  3. Agent-Ready SaaS Index

  4. /

  5. Event Management

  6. /

  7. Swoogo

Swoogo logo

Swoogo

Not Agent-Ready Yet
Agent-Ready SaaS Index · swoogo.events · scored 2026-05-09 · rubric v2.0
Score 24 / 100
Event Management

Swoogo scores 24/100 on xpay's Agent-Ready Index v2: partial pricing visibility; checkout requires assistance; API access is partial.

See Swoogo pricing summaryLive pricing page
Pricing
Swoogo pricing
As of 2026-05-09 · swoogo.events/pricing/
Billed annually only — no monthly option
Professional
Sales
$11800/yr
~$983/mo equiv
unlimited events
unlimited registrations
check‑in app
30+ free integrations
one custom domain
Enterprise
Sales
Contact sales
advanced personalization
unlimited visibility rules
multi‑level conditional logic
premium branding suite
enterprise‑grade security & compliance
Score breakdown · rubric v2.0
How Swoogo scores on the agent-ready dimensions

Public pricing visibility

13 / 15

Self-serve checkout

9 / 15

Public API + docs

2 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

0 / 7

Card / wallet / x402 payment

0 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
24 / 100
Effective pricing
What it actually costs at typical scale
Professional tier, annual billing
$983.33/mo
· Annual price $11,800· No additional usage fees
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Human-assisted
LLM score: 60/100

Can create account

No

Can enter payment method

No

Can upgrade plan

No

Can buy more usage

No

Can cancel online

No

Payment methods

Unknown

Human approval recommended

Yes

Pricing transparency

starting_at

Purchase motion

assisted_checkout

Demo required

Yes

Quote required

Yes

Annual commit required

Yes

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Minimum commit

$11800

Minimum term

12 months

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Yes

Security review required

Unknown

API readiness
API & developer surface

API-first product

No

Sandbox present

Unknown

Webhooks

Yes

MCP mentioned

No

Enterprise signals
Trust & compliance

Certifications

SOC2
ISO27001
PCI
GDPR

SSO / SAML

Yes

RBAC

Yes

Audit logs

Yes

Competitive intel
Positioning & ecosystem
Headline

“All your events under one roof”

Buyer persona

enterprise
mid market
smb

Integrations mentioned
30+ pre‑built integrations
Value claims
unlimited events
unlimited registrations
Agent purchase simulation
Six-step check: can an agent actually buy from Swoogo?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Swoogo could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

All your events under one roof — Easy registration, limitless customization, happy attendees.

tier_count

3

lowest_paid_entry_usd

null

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: All your events under one roof
CTAs (40): Swoogo · Open menu · Product · Registration Easy registration, limitless customization, happy attendees. · Data + Insights Get full insight into attendee and event engagement. · Event Logistics All the parts that turn your events into experiences. · Integrations Connect Swoogo to all your critical business solutions. · Event Marketing Websites, emails: event marketing made easy. · Event Hub Content, agendas, and details in a unified location. · Call for Speakers Collect and review sessions before your event. · Mobile Apps Learn more about Go Attend and Go Onsite. · Platform Overview →
Price tokens (1): $11
Swoogo Open menu Product Capabilities Registration Easy registration, limitless customization, happy attendees. Data + Insights Get full insight into attendee and event engagement. Event Logistics All the parts that turn your events into experiences. Integrations Connect Swoogo to all your critical business solutions. Event Marketing Websites, emails: event marketing made easy. Event Hub Content, agendas, and details in a unified location. Call for Speakers Collect and review sessions before your event. Mobile Apps Learn more about Go Attend and Go Onsite. Platform Overview → Enterprise Ready → In-House Support → Solutions By Event Type Conferences Field Marketing Webinars Internal Events In-Person Events Digital Events Hybrid Events By Industry For Enterprise For Media For Agencies For Tech For Higher Education For Manufacturers Pro Services Security & Compliance Pricing Resources Knowledge Hub Product Updates See recent features and changes Resources Hub Find, learn, and explore Blog Tips, tricks, and a deeper look at all things events Customer Stories Real stories from real users API Reference The nitty-gritty on connecting custom integrations to Swoogo VIDEO SERIES How to Swoogo: Mastering Registration It’s time to increase registrations and decrease how long it takes to register for your events. Learn how to do just that using conditional logic, progressive registration, personas, pricing strategies, and event privacy. Watch Now → About Learn More About Us Creating power…
You work at Swoogo?
Claim this scorecard & lift your score.

Get the breakdown of every signal we measured, the one-line fix, and how your peers in Event Management stack up.

Evaluating Swoogo?
Compare the agent-ready picks in Event Management.

If you're building or running an AI agent that needs to buy from this category, see who's scoring highest right now.

See agent-ready picks
Are you Swoogo? Something off in this listing?
Agent-Ready Spec
Swoogo
Not Agent-Ready Yet

24

/ 100 (rubric v2.0)
Category

Event Management

Pricing model

All your events under one roof — Easy registration, limitless customization, happy attendees.

Tier count

3

Free tier

No

Lowest paid entry

Sales-led

Self-serve / sales-only tiers

0 / 1

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from swoogo.events/pricing/
Pricing model

Annual-only tier subscription

Agent-purchase verdict
Human-assisted
60/100 · v2.1
Canonical answer

Swoogo pricing starts at $11,800/year for the Professional plan; no free plan; higher Enterprise tier requires contacting sales. Billed annually.

Cheapest entry

Professional plan ($11800) · sales-led

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://swoogo.events/pricing/.
Agent-friendly features2 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

More in Event Management
Compare Swoogo with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.
Event Registry
78
eventregistry.org
Agent-Ready Verified
Oveit
75
oveit.com
Agent-Ready Verified
Groupize
66
groupize.com
Approaching Agent-Ready
AddEvent
62
addevent.com
Approaching Agent-Ready
MeetingBloom
62
meetingbloom.com
Approaching Agent-Ready
Evant
62
evant.app
Approaching Agent-Ready
Event Vesta
62
info.eventvesta.com
Approaching Agent-Ready
Converia
57
converia.de
Partially Agent-Ready
Browse all Event Management →

Explore the Agent-Ready SaaS Index

25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.

Browse by agent-readiness band
Agent-Ready Verified(448)Approaching Agent-Ready(2,513)Partially Agent-Ready(6,407)Not Agent-Ready Yet(16,112)See full index
Browse by category
CRM(500)Content Creation(414)Chatbots(407)AI Writing Assistant(394)Social Media Management(381)Website Builder(343)Seo(317)Project Management(288)Scheduling(270)Survey User Feedback(265)Email Marketing(252)Hr(237)All categories
Available pay-per-run on xpay.tools
FirecrawlExaTavilyApolloHunterJina AIBright DataContext7Alpha VantageReplicatePerplexityParallelBrowse all xpay.tools
x402 Logo

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
Stay Updated
Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
Social
  • For Publishers
    • News
    • Finance
    • Dev / Tech
    • Travel
    • View all verticals
  • Agent Feed
    • AI Search Engines
    • RAG Builders
    • Browser Agents
    • Vertical Research
    • Browse full catalog
  • Agent-Ready Index
    • SaaS Pricing Database
    • Agent-Ready SaaS Index
    • Verified band
    • AI & ML
    • Sales & CRM
  • Products
    • Pricing Widget
    • Monetize MCP Server
    • Paywall
    • Smart Proxy
    • Monetize AI Agents
    • xpay x402 Facilitator
  • Agentic Economy
    • Timeline
    • Resources
    • Manifesto
    • Stack
  • Agentic Commerce
    • Get listed
    • xpay Listings · Amazon + Google
    • Pricing
    • Free audit
    • Shopify
    • WooCommerce
    • Apparel & Accessories
    • Health & Beauty
    • Overview
  • Commerce Index
    • Agentic Commerce Ready Index
    • Methodology
    • Pet brands · WooCommerce
    • Pet brands · Shopify
  • Marketplace
    • 🛍️ xpay.deals — agentic storefront for deals
  • Protocols
    • Overview
    • x402
    • MPP
    • UCP
    • ACP
    • AP2
    • TAP
    • A2A
  • Agent Frameworks
    • Overview
    • LangChain
    • CrewAI
    • Claude MCP
    • AutoGPT
    • LangChain vs Mastra
    • LangGraph vs Pydantic AI
  • Company
    • About xpay
    • Blog
    • Docs
    • GitHub
© 2025 Agentically Inc. All rights reserved.
Privacy PolicyTerms of UseAcceptable Use Policy