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  5. Demand Side Platform Dsp

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  7. The Trade Desk

The Trade Desk logo

The Trade Desk

Not Agent-Ready Yet
Agent-Ready SaaS Index · thetradedesk.com · scored 2026-05-09 · rubric v2.0
Score 4 / 100
Demand Side Platform Dsp

The Trade Desk scores 4/100 on xpay's Agent-Ready Index v2: partial pricing visibility.

See The Trade Desk pricing summaryLive pricing page
Pricing
The Trade Desk pricing
As of 2026-05-09 · www.thetradedesk.com/
Sales-led pricing

The Trade Desk does not publish any pricing; the page only contains marketing copy and a contact form, indicating a sales‑only model.

Score breakdown · rubric v2.0
How The Trade Desk scores on the agent-ready dimensions

Public pricing visibility

2 / 15

Self-serve checkout

0 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

0 / 7

No sales call required

2 / 7

Card / wallet / x402 payment

0 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
4 / 100
Agent purchase verdict
Can an autonomous agent transact here?
Sales-gated
LLM score: 5/100

Can create account

Yes

Can enter payment method

No

Can upgrade plan

No

Can buy more usage

No

Can cancel online

No

Payment methods

Unknown

Human approval recommended

Yes

Pricing transparency

contact_only

Purchase motion

sales_led

Demo required

Unknown

Quote required

Unknown

Annual commit required

Unknown

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Competitive intel
Positioning & ecosystem
Headline

“An objectively better way to advertise”

Buyer persona

enterprise
mid market
agency

Agent purchase simulation
Six-step check: can an agent actually buy from The Trade Desk?
✓

Discover price

◐

Select a plan

✗

Pay per task

✗

Avoid a sales call

✗

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • All advertised tiers route to a sales contact form; an agent cannot complete a purchase autonomously.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
  • The pricing URL did not render numeric tier data on the scoring date — possibly a router or sales-led landing page.
One-line fix
How The Trade Desk could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

false

headline_phrasing

An objectively better way to advertise — Our advertising platform helps advertisers find new audiences and grow their brands with cutting-edge technology and access to the world’s best content.

tier_count

0

lowest_paid_entry_usd

null

free_tier

false

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

0

sales_only_tiers

1

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

false

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: An objectively better way to advertise
CTAs (40): Skip to content · Continue · Click to close alert · Learn More · Back · Link to The Trade Desk Home Page · Company · Learn more · Press releases & media coverage · Our leadership · Careers · Investors
Skip to content Continue Click to close alert Recruiting fraud is a growing issue for many companies. The Trade Desk takes this issue seriously and is taking steps to address it. Learn More Click to close alert Back Link to The Trade Desk Home Page Company About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more Corporate information Press releases & media coverage Our leadership Careers Investors Office locations Platform Our platform The leading independent DSP built for data-driven marketers. Learn more Capabilities Omnichannel advertising Identity solutions Audience targeting Measurement & optimization Artificial intelligence Retail data OpenTTD Programmatic buying solutions Partner directory OpenPath UID2 Channels Audio CTV / OTT Digital out-of-home Display Mobile Native Video Resources & Insights All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights By type Case studies Insights Edge Academy The Current Developer documentation Glossary By topic Traders of Tomorrow Omnichannel advertising Connected TV Data and measurement Retail media Programmatic for partners Careers Investors EN English English (UK) 中文（简体） 中文（繁體） 日本語 한국어 Deutsch Français Español Login Contact us Company Platform Resources & Insights Careers Investors EN Login Contact us About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more Corpora…
You work at The Trade Desk?
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Get the breakdown of every signal we measured, the one-line fix, and how your peers in Demand Side Platform Dsp stack up.

Evaluating The Trade Desk?
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Are you The Trade Desk? Something off in this listing?
Agent-Ready Spec
The Trade Desk
Not Agent-Ready Yet

4

/ 100 (rubric v2.0)
Category

Demand Side Platform Dsp

Pricing model

Not advertised

Tier count

0

Free tier

No

Lowest paid entry

Sales-led

Self-serve / sales-only tiers

0 / 1

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from www.thetradedesk.com/
Pricing model

Sales-led pricing

Agent-purchase verdict
Sales-gated
5/100 · v2.1
Cheapest entry

Contact sales · sales-led

Actions
Open live pricing page
Verdict reflects Not Agent-Ready Yet status under rubric v2.0. Source observed at https://www.thetradedesk.com/.
Agent-friendly features1 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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