Brands in the answer
20
Marketplace share
25%
Independent-brand share
75%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Micro Ingredientsmicroingredients.com | 100% of answers | $24.95 | Claim | ||
2 | — | Swanson Health Productsswansonhealthproducts.com | 100% of answers | $16.39 | Claim | ||
3 | — | iHerbiherb.com | 100% of answers | $22.97 | Claim | ||
4 | — | Life Extensionlifeextension.com | 100% of answers | $18.00 | Claim | ||
5 | — | Suppgrade Labssuppgradelabs.com | 100% of answers | $41.95 | Claim | ||
6 | — | The Vitamin Shoppethevitaminshoppe.com | 100% of answers | $28.99 | Claim | ||
7 | — | Nordic Naturalsnordicnaturals.com | 100% of answers | $19.95 | Claim | ||
8 | — | NOW Cal-Magnowcalmag.com | 67% of answers | $18.99 | Claim | ||
9 | — | DICK'S Sporting Goodsdickssportinggoods.com | 67% of answers | $34.39 | Claim | ||
10 | — | CVS Pharmacycvspharmacy.com | 67% of answers | $19.49 | Claim | ||
11 | — | Sports Researchsportsresearch.com | 67% of answers | $19.95 | Claim | ||
12 | — | Transparent Labstransparentlabs.com | 67% of answers | $29.99 | Claim | ||
13 | — | Mayo Clinicmayoclinic.com | 67% of answers | $76.00 | Claim | ||
14 | — | Dr Schulze'sdrschulzes.com | 67% of answers | $100.00 | Claim | ||
15 | — | Animal Pakanimalpak.com | 67% of answers | $42.48 | Claim | ||
16 | — | BJ's Wholesale Clubbjswholesaleclub.com | 67% of answers | $15.99 | Claim | ||
17 | — | Pure Encapsulationspureencapsulations.com | 67% of answers | $35.50 | Claim | ||
18 | — | Dr. Berg'sdrbergs.com | 67% of answers | $34.99 | Claim | ||
19 | — | Muscle & Strengthmuscleandstrength.com | 67% of answers | $16.99 | Claim | ||
20 | — | Thornethorne.com | 67% of answers | $36.00 | Claim |
2
Swanson Health Products
swansonhealthproducts.com100% of answers
Stability
Price
$16.39
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Denmark. I want to buy supplements online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Supplements in other countries
Other categories in Denmark
Run a supplements store in Denmark?
See exactly where you stand on this shelf — and what moves you up it.