Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Aunt Jackie'sauntjackies.com | 100% of answers | $6.99 | Claim | ||
2 | — | Moroccanoilmoroccanoil.com | 100% of answers | $38.00 | Claim | ||
3 | — | Revel Workshoprevelworkshop.com | 100% of answers | $36.00 | Claim | ||
4 | — | Redken Extremeredkenextreme.com | 100% of answers | $19.52 | Claim | ||
5 | — | OUAIouai.com | 100% of answers | $32.00 | Claim | ||
6 | — | It'sits.com | 100% of answers | $12.49 | Claim | ||
7 | — | Gisou Honeygisouhoney.com | 100% of answers | $25.00 | Claim | ||
8 | — | Mielle Scalpmiellescalp.com | 100% of answers | $12.99 | Claim | ||
9 | — | Xmondo Hairxmondohair.com | 100% of answers | $30.00 | Claim | ||
10 | — | GK Hairgkhair.com | 100% of answers | $515.00 | Claim | ||
11 | — | K18 Hairk18hair.com | 67% of answers | $29.00 | Claim | ||
12 | — | Amika Superamikasuper.com | 67% of answers | $72.00 | Claim | ||
13 | — | Oribe Goldoribegold.com | 67% of answers | $125.99 | Claim | ||
14 | — | Briogeo Don'tbriogeodont.com | 100% of answers | $39.00 | Claim | ||
15 | — | Kerastasekerastase.com | 67% of answers | $25.00 | Claim | ||
16 | — | Design Essentialsdesignessentials.com | 67% of answers | $14.00 | Claim | ||
17 | — | Bask & Lather Cobaskandlatherco.com | 67% of answers | $59.99 | Claim | ||
18 | — | Color Wowcolorwow.com | 67% of answers | $15.00 | Claim | ||
19 | — | L'angelange.com | 67% of answers | $20.00 | Claim | ||
20 | — | Routine Wellnessroutinewellness.com | 67% of answers | $49.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Denmark. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Denmark
Run a haircare store in Denmark?
See exactly where you stand on this shelf — and what moves you up it.