Brands in the answer
20
Marketplace share
25%
Independent-brand share
75%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Get Ongeton.com | 100% of answers | $47.00 | Claim | ||
2 | — | MONDAY HAIRCAREmondayhaircare.com | 100% of answers | $15.26 | Claim | ||
3 | — | Mahogany Salon and Spamahoganysalonandspa.com | 100% of answers | $26.00 | Claim | ||
4 | — | The Ordinarytheordinary.com | 100% of answers | $31.20 | Claim | ||
5 | — | COBIAcobia.com | 100% of answers | $29.99 | Claim | ||
6 | — | Oribe Goldoribegold.com | 100% of answers | $27.00 | Claim | ||
7 | — | Amika Rescueamikarescue.com | 100% of answers | $45.00 | Claim | ||
8 | — | Davines Canadadavinescanada.com | 100% of answers | $198.00 | Claim | ||
9 | — | PURA D'ORpurador.com | 100% of answers | $56.99 | Claim | ||
10 | — | Verb Ghostverbghost.com | 100% of answers | $28.00 | Claim | ||
11 | — | Cake Beautycakebeauty.com | 100% of answers | $29.43 | Claim | ||
12 | — | Rocky Mountain Soap Companyrockymountainsoapcompany.com | 100% of answers | $110.00 | Claim | ||
13 | — | Moroccanoilmoroccanoil.com | 100% of answers | $40.00 | Claim | ||
14 | — | Carol's Daughtercarolsdaughter.com | 100% of answers | $14.97 | Claim | ||
15 | — | BeautySensebeautysense.com | 100% of answers | $46.99 | Claim | ||
16 | — | It'sits.com | 100% of answers | $28.99 | Claim | ||
17 | — | Chatterschatters.com | 100% of answers | $40.00 | Claim | ||
18 | — | Routine Wellnessroutinewellness.com | 100% of answers | $69.99 | Claim | ||
19 | — | Kerastase Canadakerastasecanada.com | 67% of answers | $62.00 | Claim | ||
20 | — | Sallysally.com | 100% of answers | $46.49 | Claim |
3
Mahogany Salon and Spa
mahoganysalonandspa.com100% of answers
Stability
Price
$26.00
12
Rocky Mountain Soap Company
rockymountainsoapcompany.com100% of answers
Stability
Price
$110.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Canada. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Canada
Run a haircare store in Canada?
See exactly where you stand on this shelf — and what moves you up it.