Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | M&Smands.com | 100% of answers | £30.00 | Claim | ||
2 | — | Umberto Gianniniumbertogiannini.com | 100% of answers | £21.11 | Claim | ||
3 | — | Boots Beautybootsbeauty.com | 100% of answers | £33.00 | Claim | ||
4 | — | Chāmpochampo.com | 100% of answers | £66.00 | Claim | ||
5 | — | TYMO Ringtymoring.com | 100% of answers | £49.99 | Claim | ||
6 | — | Beauty Coiffurebeautycoiffure.com | 100% of answers | £25.60 | Claim | ||
7 | — | Pak Cosmetic Centrepakcosmeticcentre.com | 100% of answers | £3.69 | Claim | ||
8 | — | MONDAY Haircaremondayhaircare.com | 100% of answers | £4.99 | Claim | ||
9 | — | Curl Jellycurljelly.com | 100% of answers | £7.30 | Claim | ||
10 | — | L'Oral Professionnelloralprofessionnel.com | 100% of answers | £18.14 | Claim | ||
11 | — | Holland & Barretthollandandbarrett.com | 100% of answers | £12.99 | Claim | ||
12 | — | Gisougisou.com | 100% of answers | £22.00 | Claim | ||
13 | — | Salon Servicessalonservices.com | 100% of answers | £18.84 | Claim | ||
14 | — | OGX Bondogxbond.com | 100% of answers | £7.49 | Claim | ||
15 | — | Redken Acidicredkenacidic.com | 100% of answers | £22.95 | Claim | ||
16 | — | L'Oral Parisloralparis.com | 100% of answers | £15.50 | Claim | ||
17 | — | Ocadoocado.com | 100% of answers | £6.00 | Claim | ||
18 | — | Gorgeousgorgeous.com | 100% of answers | £42.38 | Claim | ||
19 | — | Toni&Guytoniandguy.com | 100% of answers | £19.25 | Claim | ||
20 | — | Justmylookjustmylook.com | 100% of answers | £16.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in United Kingdom. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in United Kingdom
Run a haircare store in United Kingdom?
See exactly where you stand on this shelf — and what moves you up it.