Brands in the answer
20
Marketplace share
30%
Independent-brand share
70%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Rimmel Nailrimmelnail.com | 100% of answers | £4.97 | Claim | ||
2 | — | Essie Toessieto.com | 100% of answers | £9.59 | Claim | ||
3 | — | Nextnext.com | 100% of answers | £12.50 | Claim | ||
4 | — | Manucuristmanucurist.com | 100% of answers | £26.00 | Claim | ||
5 | — | Nails Incnailsinc.com | 100% of answers | £10.00 | Claim | ||
6 | — | Mediqmediq.com | 67% of answers | £4.00 | Claim | ||
7 | — | Dr Scholl'sdrscholls.com | 67% of answers | £10.99 | Claim | ||
8 | — | Manucurist Greenmanucuristgreen.com | 67% of answers | £15.00 | Claim | ||
9 | — | John Lewis & Partnersjohnlewisandpartners.com | 67% of answers | £28.20 | Claim | ||
10 | — | PrettyLittleThingprettylittlething.com | 67% of answers | £11.19 | Claim | ||
11 | — | Avonavon.com | 67% of answers | £6.00 | Claim | ||
12 | — | Dorothy Perkinsdorothyperkins.com | 67% of answers | £14.16 | Claim | ||
13 | — | Margaret Dabbs Londonmargaretdabbslondon.com | 67% of answers | £15.00 | Claim | ||
14 | — | ORLYorly.com | 67% of answers | £20.50 | Claim | ||
15 | — | Directdirect.com | 67% of answers | £3.99 | Claim | ||
16 | — | boohooboohoo.com | 67% of answers | £8.76 | Claim | ||
17 | — | Nail Polish Directnailpolishdirect.com | 67% of answers | £5.95 | Claim | ||
18 | — | Doctor Scholldoctorscholl.com | 33% of answers | £13.73 | Claim | ||
19 | — | NOBEA Nailnobeanail.com | 33% of answers | £2.50 | Claim | ||
20 | — | Direct Caredirectcare.com | 33% of answers | £15.99 | Claim |
9
John Lewis & Partners
johnlewisandpartners.com67% of answers
Stability
Price
£28.20
13
Margaret Dabbs London
margaretdabbslondon.com67% of answers
Stability
Price
£15.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
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