Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Manucurist Glowmanucuristglow.com | 100% of answers | €49.00 | Claim | ||
2 | — | Sally Hansensallyhansen.com | 100% of answers | €6.72 | Claim | ||
3 | — | Blueskybluesky.com | 100% of answers | €9.95 | Claim | ||
4 | — | Primorprimor.com | 100% of answers | €28.95 | Claim | ||
5 | — | Hair Galleryhairgallery.com | 100% of answers | €11.70 | Claim | ||
6 | — | LCI Cosmeticslcicosmetics.com | 100% of answers | €14.95 | Claim | ||
7 | — | Lele.com | 100% of answers | €35.99 | Claim | ||
8 | — | Sephorasephora.com | 100% of answers | €15.99 | Claim | ||
9 | — | Kechiq Srlkechiqsrl.com | 100% of answers | €6.00 | Claim | ||
10 | — | Base & Topbaseandtop.com | 100% of answers | €13.98 | Claim | ||
11 | — | Zane Hellaszanehellas.com | 100% of answers | €15.78 | Claim | ||
12 | — | Nutritiendanutritienda.com | 100% of answers | €3.78 | Claim | ||
13 | — | ePharmacyepharmacy.com | 100% of answers | €5.73 | Claim | ||
14 | — | Manucurist Activemanucuristactive.com | 67% of answers | €13.21 | Claim | ||
15 | — | Beautyjulia ITbeautyjuliait.com | 67% of answers | €7.10 | Claim | ||
16 | — | NEONAIL Overnightneonailovernight.com | 67% of answers | €6.99 | Claim | ||
17 | — | Neonail Expertneonailexpert.com | 67% of answers | €8.24 | Claim | ||
18 | — | Tigotàtigota.com | 67% of answers | €5.95 | Claim | ||
19 | — | Beautyconceptshop.czbeautyconceptshopcz.com | 67% of answers | €28.95 | Claim | ||
20 | — | Beautyèbeautye.com | 100% of answers | €7.74 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Italy. I want to buy nail care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Nail Care in other countries
Other categories in Italy
Run a nail care store in Italy?
See exactly where you stand on this shelf — and what moves you up it.