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Get Started
  1. Agentic Commerce Index
  2. Skincare
  3. Italy

Who AI recommends: Skincare in Italy

Week of Jul 20, 2026·3 runs·reconstructed index
Brands in the answer
20

0

Marketplace share
15%

0

%
Independent-brand share
85%

0

%
Baseline week — first reading

These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.

The shelf this week

#MoveBrandShare of answerStabilityPrice12 wkClaim
1
—
IT Cosmetics
itcosmetics.com
100% of answers

€14.87

Claim
2
—
Sephora
sephora.com
100% of answers

€16.99

Claim
3
—
Paula's Choice
paulaschoice.com
100% of answers

€12.09

Claim
4
—
Helena Rubinstein
helenarubinstein.com
100% of answers

€150.00

Claim
5
—
Clarins Extra-Firming
clarinsextrafirming.com
100% of answers

€71.39

Claim
6
—
Dermastir
dermastir.com
100% of answers

€98.00

Claim
7
—
Profumerie Sabbioni
profumeriesabbioni.com
100% of answers

€84.31

Claim
8
—
SkinCeuticals HA
skinceuticalsha.com
100% of answers

€107.99

Claim
9
—
Lookfantastic Italy
lookfantasticitaly.com
100% of answers

€9.20

Claim
10
—
Nuxe Pink
nuxepink.com
100% of answers

€18.00

Claim
11
—
Top Farmacia
topfarmacia.com
100% of answers

€15.15

Claim
12
—
Stylevana IT
stylevanait.com
100% of answers

€32.04

Claim
13
—
The Ordinary
theordinary.com
67% of answers

€8.70

Claim
14
—
WOWMD Hyaluronic
wowmdhyaluronic.com
100% of answers

€59.44

Claim
15
—
Ginseng Ganoderma
ginsengganoderma.com
100% of answers

€13.84

Claim
16
—
Unicoop Etruria
unicoopetruria.com
67% of answers

€16.23

Claim
17
—
Super-Pharm Italia
superpharmitalia.com
100% of answers

€23.99

Claim
18
—
Ren Clean
renclean.com
100% of answers

€32.34

Claim
19
—
iHerb
iherb.com
67% of answers

€27.33

Claim
20
—
Primor
primor.com
67% of answers

€19.95

Claim
1
IT Cosmetics
itcosmetics.com
—
100% of answers
Stability
Price

€14.87

Is this your store?
2
Sephora
sephora.com
—
100% of answers
Stability
Price

€16.99

Is this your store?
3
Paula's Choice
paulaschoice.com
—
100% of answers
Stability
Price

€12.09

Is this your store?
4
Helena Rubinstein
helenarubinstein.com
—
100% of answers
Stability
Price

€150.00

Is this your store?
5
Clarins Extra-Firming
clarinsextrafirming.com
—
100% of answers
Stability
Price

€71.39

Is this your store?
6
Dermastir
dermastir.com
—
100% of answers
Stability
Price

€98.00

Is this your store?
7
Profumerie Sabbioni
profumeriesabbioni.com
—
100% of answers
Stability
Price

€84.31

Is this your store?
8
SkinCeuticals HA
skinceuticalsha.com
—
100% of answers
Stability
Price

€107.99

Is this your store?
9
Lookfantastic Italy
lookfantasticitaly.com
—
100% of answers
Stability
Price

€9.20

Is this your store?
10
Nuxe Pink
nuxepink.com
—
100% of answers
Stability
Price

€18.00

Is this your store?
11
Top Farmacia
topfarmacia.com
—
100% of answers
Stability
Price

€15.15

Is this your store?
12
Stylevana IT
stylevanait.com
—
100% of answers
Stability
Price

€32.04

Is this your store?
13
The Ordinary
theordinary.com
—
67% of answers
Stability
Price

€8.70

Is this your store?
14
WOWMD Hyaluronic
wowmdhyaluronic.com
—
100% of answers
Stability
Price

€59.44

Is this your store?
15
Ginseng Ganoderma
ginsengganoderma.com
—
100% of answers
Stability
Price

€13.84

Is this your store?
16
Unicoop Etruria
unicoopetruria.com
—
67% of answers
Stability
Price

€16.23

Is this your store?
17
Super-Pharm Italia
superpharmitalia.com
—
100% of answers
Stability
Price

€23.99

Is this your store?
18
Ren Clean
renclean.com
—
100% of answers
Stability
Price

€32.34

Is this your store?
19
iHerb
iherb.com
—
67% of answers
Stability
Price

€27.33

Is this your store?
20
Primor
primor.com
—
67% of answers
Stability
Price

€19.95

Is this your store?
Observed
The answer is mechanical
20/20
have a product image
20/20
publish a machine-readable price
18/20
carry a star rating
These are attributes that co-occur with appearing — not a ranking we assign. Price unknown is shown as “—”, never as free.
Verify this yourself — paste into ChatGPT:
Act as a shopper in Italy. I want to buy skincare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Skincare in other countries
🇺🇸 United States🇨🇦 Canada🇬🇧 United Kingdom🇮🇪 Ireland🇦🇺 Australia
Other categories in Italy
Nail CareMakeupHaircarePersonal CareFragrance Home ScentSupplements
Run a skincare store in Italy?

See exactly where you stand on this shelf — and what moves you up it.

See where you stand
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