Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Profumerie Griffeprofumeriegriffe.com | 100% of answers | €18.68 | Claim | ||
2 | — | Davinesdavines.com | 100% of answers | €15.40 | Claim | ||
3 | — | Beautyjulia ITbeautyjuliait.com | 100% of answers | €42.71 | Claim | ||
4 | — | Primorprimor.com | 100% of answers | €52.00 | Claim | ||
5 | — | Krastase Nutritivekrastasenutritive.com | 100% of answers | €19.40 | Claim | ||
6 | — | GLAM hair &glamhairand.com | 100% of answers | €27.30 | Claim | ||
7 | — | baslerbeauty ITbaslerbeautyit.com | 100% of answers | €13.03 | Claim | ||
8 | — | KATIVAkativa.com | 100% of answers | €19.90 | Claim | ||
9 | — | Schwarzkopf Yellowschwarzkopfyellow.com | 100% of answers | €10.08 | Claim | ||
10 | — | Atida eFarmaatidaefarma.com | 100% of answers | €21.91 | Claim | ||
11 | — | COSRX Peptidecosrxpeptide.com | 100% of answers | €15.94 | Claim | ||
12 | — | Lookfantastic Italylookfantasticitaly.com | 100% of answers | €5.18 | Claim | ||
13 | — | Matrix Shampoomatrixshampoo.com | 100% of answers | €10.26 | Claim | ||
14 | — | Lakm Lakmelakmlakme.com | 100% of answers | €10.80 | Claim | ||
15 | — | Caddy'scaddys.com | 100% of answers | €2.69 | Claim | ||
16 | — | Top Farmaciatopfarmacia.com | 100% of answers | €28.43 | Claim | ||
17 | — | ATTITUDE Littleattitudelittle.com | 100% of answers | €11.99 | Claim | ||
18 | — | Ditanoditano.com | 100% of answers | €10.90 | Claim | ||
19 | — | rhute hairrhutehair.com | 67% of answers | €40.00 | Claim | ||
20 | — | Bed Headbedhead.com | 67% of answers | €23.60 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Italy. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Italy
Run a haircare store in Italy?
See exactly where you stand on this shelf — and what moves you up it.