Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Beautopia Hair &beautopiahairand.com | 100% of answers | $135.50 | Claim | ||
2 | — | H&L Salonhandlsalon.com | 100% of answers | $29.99 | Claim | ||
3 | — | Oil Gardenoilgarden.com | 100% of answers | $66.93 | Claim | ||
4 | — | My Organicsmyorganics.com | 100% of answers | $10.39 | Claim | ||
5 | — | Myermyer.com | 100% of answers | $27.50 | Claim | ||
6 | — | Activeskinactiveskin.com | 100% of answers | $49.20 | Claim | ||
7 | — | Cooki HairCarecookihaircare.com | 100% of answers | $55.00 | Claim | ||
8 | — | Boufbouf.com | 100% of answers | $94.95 | Claim | ||
9 | — | MECCAmecca.com | 100% of answers | $79.00 | Claim | ||
10 | — | MIMI Kidsmimikids.com | 100% of answers | $79.50 | Claim | ||
11 | — | Hairhousehairhouse.com | 100% of answers | $52.95 | Claim | ||
12 | — | Woolworthswoolworths.com | 100% of answers | $64.99 | Claim | ||
13 | — | OUAI Leaveouaileave.com | 100% of answers | $58.00 | Claim | ||
14 | — | AHS Haircareahshaircare.com | 100% of answers | $71.40 | Claim | ||
15 | — | Maui Moisturemauimoisture.com | 100% of answers | $9.99 | Claim | ||
16 | — | COLOR WOWcolorwow.com | 100% of answers | $47.83 | Claim | ||
17 | — | BIG Wbigw.com | 67% of answers | $81.99 | Claim | ||
18 | — | Penetraliapenetralia.com | 100% of answers | $69.00 | Claim | ||
19 | — | LOHY.lohy.com | 100% of answers | $39.95 | Claim | ||
20 | — | BondiHairbondihair.com | 67% of answers | $49.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price16/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Australia. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Australia
Run a haircare store in Australia?
See exactly where you stand on this shelf — and what moves you up it.