Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Hairstoryhairstory.com | 100% of answers | $48.00 | Claim | ||
2 | — | Planetplanet.com | 100% of answers | $29.00 | Claim | ||
3 | — | Moroccanoilmoroccanoil.com | 100% of answers | $20.00 | Claim | ||
4 | — | Gisou Honeygisouhoney.com | 100% of answers | $15.00 | Claim | ||
5 | — | Dr Grootdrgroot.com | 100% of answers | $33.00 | Claim | ||
6 | — | Pureology Hydratepureologyhydrate.com | 100% of answers | $29.60 | Claim | ||
7 | — | It'sits.com | 100% of answers | $13.22 | Claim | ||
8 | — | The Ordinarytheordinary.com | 67% of answers | $15.00 | Claim | ||
9 | — | Gloss Absoluglossabsolu.com | 67% of answers | $39.00 | Claim | ||
10 | — | Mielle Scalpmiellescalp.com | 67% of answers | $12.99 | Claim | ||
11 | — | Avedaaveda.com | 67% of answers | $42.00 | Claim | ||
12 | — | Design Essentialsdesignessentials.com | 67% of answers | $14.00 | Claim | ||
13 | — | Olaplex No.7olaplexno7.com | 67% of answers | $23.30 | Claim | ||
14 | — | Krastase Glosskrastasegloss.com | 67% of answers | $32.25 | Claim | ||
15 | — | Krogerkroger.com | 67% of answers | $28.49 | Claim | ||
16 | — | Redken Extremeredkenextreme.com | 67% of answers | $29.00 | Claim | ||
17 | — | Oribe Goldoribegold.com | 67% of answers | $125.99 | Claim | ||
18 | — | Kerastasekerastase.com | 67% of answers | $62.00 | Claim | ||
19 | — | Routine Wellnessroutinewellness.com | 67% of answers | $49.99 | Claim | ||
20 | — | Innersense Hairinnersensehair.com | 67% of answers | $32.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Ireland. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Ireland
Run a haircare store in Ireland?
See exactly where you stand on this shelf — and what moves you up it.