Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | The Ordinarytheordinary.com | 100% of answers | $33.00 | Claim | ||
2 | — | Macy's Dew-ingmacysdewing.com | 100% of answers | $24.75 | Claim | ||
3 | — | Medicube Age-Rmedicubeager.com | 100% of answers | $220.00 | Claim | ||
4 | — | Summer Fridayssummerfridays.com | 100% of answers | $34.00 | Claim | ||
5 | — | Bubble Superbubblesuper.com | 100% of answers | $30.00 | Claim | ||
6 | — | Necessairenecessaire.com | 100% of answers | $42.00 | Claim | ||
7 | — | Peach & Lilypeachandlily.com | 100% of answers | $17.99 | Claim | ||
8 | — | Kiehl's Ultrakiehlsultra.com | 100% of answers | $33.56 | Claim | ||
9 | — | Shiseido Nourishshiseidonourish.com | 100% of answers | $54.00 | Claim | ||
10 | — | Storehouse no.9storehouseno9.com | 100% of answers | $29.00 | Claim | ||
11 | — | Rhode Barrierrhodebarrier.com | 100% of answers | $22.00 | Claim | ||
12 | — | goopgoop.com | 100% of answers | $28.00 | Claim | ||
13 | — | Violet Greyvioletgrey.com | 100% of answers | $99.00 | Claim | ||
14 | — | Hy-Veehyvee.com | 100% of answers | $9.99 | Claim | ||
15 | — | OUAI Fineouaifine.com | 100% of answers | $32.00 | Claim | ||
16 | — | Laneigelaneige.com | 100% of answers | $32.10 | Claim | ||
17 | — | Native Moisturizingnativemoisturizing.com | 100% of answers | $11.67 | Claim | ||
18 | — | Pureology Hydratepureologyhydrate.com | 100% of answers | $73.07 | Claim | ||
19 | — | Instacartinstacart.com | 100% of answers | $1.69 | Claim | ||
20 | — | rhoderhode.com | 100% of answers | $68.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Ireland. I want to buy personal care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Personal Care in other countries
Other categories in Ireland
Run a personal care store in Ireland?
See exactly where you stand on this shelf — and what moves you up it.