Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Nativenative.com | 100% of answers | $36.00 | Claim | ||
2 | — | Macy's Dew-ingmacysdewing.com | 100% of answers | $24.75 | Claim | ||
3 | — | The Ordinarytheordinary.com | 100% of answers | $33.00 | Claim | ||
4 | — | Necessairenecessaire.com | 100% of answers | $28.00 | Claim | ||
5 | — | Peach & Lilypeachandlily.com | 100% of answers | $69.00 | Claim | ||
6 | — | of Dermstoreofdermstore.com | 100% of answers | $75.00 | Claim | ||
7 | — | OSEA Bodycareoseabodycare.com | 100% of answers | $48.00 | Claim | ||
8 | — | Summer Fridayssummerfridays.com | 100% of answers | $34.00 | Claim | ||
9 | — | Lovery Luxuryloveryluxury.com | 100% of answers | $41.99 | Claim | ||
10 | — | Estée Lauderesteelauder.com | 100% of answers | $45.00 | Claim | ||
11 | — | Cos Barcosbar.com | 100% of answers | $70.00 | Claim | ||
12 | — | DRMTLGY's Anti-Agingdrmtlgysantiaging.com | 100% of answers | $109.50 | Claim | ||
13 | — | Tatchatatcha.com | 100% of answers | $74.00 | Claim | ||
14 | — | Solawavesolawave.com | 100% of answers | $169.00 | Claim | ||
15 | — | Philosophy Iconicphilosophyiconic.com | 100% of answers | $35.00 | Claim | ||
16 | — | OSEA Faceoseaface.com | 100% of answers | $44.00 | Claim | ||
17 | — | Youth Toyouthto.com | 100% of answers | $39.00 | Claim | ||
18 | — | Indigo Wildindigowild.com | 100% of answers | $52.65 | Claim | ||
19 | — | Kiehl'skiehls.com | 100% of answers | $34.30 | Claim | ||
20 | — | Bubble Skincarebubbleskincare.com | 100% of answers | $24.97 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in United States. I want to buy personal care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Personal Care in other countries
Other categories in United States
Run a personal care store in United States?
See exactly where you stand on this shelf — and what moves you up it.