Brands in the answer
20
Marketplace share
40%
Independent-brand share
60%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Manucurist Activemanucuristactive.com | 100% of answers | $69.00 | Claim | ||
2 | — | Olive & Juneoliveandjune.com | 100% of answers | $33.49 | Claim | ||
3 | — | Burt's Beesburtsbees.com | 100% of answers | $6.49 | Claim | ||
4 | — | Nail-Aid Totalnailaidtotal.com | 100% of answers | $4.48 | Claim | ||
5 | — | Kerasalkerasal.com | 100% of answers | $25.99 | Claim | ||
6 | — | V Beauty Purevbeautypure.com | 100% of answers | $108.76 | Claim | ||
7 | — | Sally Hansensallyhansen.com | 100% of answers | $6.89 | Claim | ||
8 | — | Plum Beautyplumbeauty.com | 67% of answers | $13.99 | Claim | ||
9 | — | Beauty Boutiquebeautyboutique.com | 67% of answers | $24.99 | Claim | ||
10 | — | Nail-Aid Damagednailaiddamaged.com | 67% of answers | $6.76 | Claim | ||
11 | — | CND Rescuecndrescue.com | 67% of answers | $22.25 | Claim | ||
12 | — | L'OCCitane Shealoccitaneshea.com | 67% of answers | $23.00 | Claim | ||
13 | — | KISSkiss.com | 67% of answers | $24.99 | Claim | ||
14 | — | ella + milaellamila.com | 67% of answers | $4.99 | Claim | ||
15 | — | Sallysally.com | 67% of answers | $7.49 | Claim | ||
16 | — | CND Solarcndsolar.com | 67% of answers | $9.99 | Claim | ||
17 | — | Nailtiques Formulanailtiquesformula.com | 67% of answers | $9.99 | Claim | ||
18 | — | Young Nailsyoungnails.com | 67% of answers | $109.95 | Claim | ||
19 | — | ORLY Internationalorlyinternational.com | 67% of answers | $14.00 | Claim | ||
20 | — | goopgoop.com | 67% of answers | $70.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in United States. I want to buy nail care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Nail Care in other countries
Other categories in United States
Run a nail care store in United States?
See exactly where you stand on this shelf — and what moves you up it.