Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Macy's Largemacyslarge.com | 100% of answers | $45.00 | Claim | ||
2 | — | LOreal Parislorealparis.com | 100% of answers | $14.97 | Claim | ||
3 | — | Charlotte Tilburycharlottetilbury.com | 100% of answers | $50.00 | Claim | ||
4 | — | Saie Glowysaieglowy.com | 100% of answers | $40.00 | Claim | ||
5 | — | HAUS LABShauslabs.com | 100% of answers | $52.00 | Claim | ||
6 | — | Patrick Tapatrickta.com | 100% of answers | $40.00 | Claim | ||
7 | — | Hourglasshourglass.com | 100% of answers | $20.00 | Claim | ||
8 | — | Il Makiageilmakiage.com | 100% of answers | $45.00 | Claim | ||
9 | — | Rarerare.com | 100% of answers | $25.00 | Claim | ||
10 | — | Armaniarmani.com | 100% of answers | $48.00 | Claim | ||
11 | — | NARSnars.com | 100% of answers | $55.00 | Claim | ||
12 | — | Estée Lauderesteelauder.com | 100% of answers | $52.00 | Claim | ||
13 | — | Sephorasephora.com | 100% of answers | $24.00 | Claim | ||
14 | — | Dior Foreverdiorforever.com | 100% of answers | $60.00 | Claim | ||
15 | — | Laura Gellerlaurageller.com | 100% of answers | $69.00 | Claim | ||
16 | — | bareMineralsbareminerals.com | 100% of answers | $44.00 | Claim | ||
17 | — | Maybelline Supermaybellinesuper.com | 100% of answers | $13.98 | Claim | ||
18 | — | Macy'smacys.com | 100% of answers | $15.00 | Claim | ||
19 | — | Clé de Peau Beautécledepeaubeaute.com | 67% of answers | $285.00 | Claim | ||
20 | — | MERITmerit.com | 100% of answers | $38.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in United States. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Makeup in other countries
Other categories in United States
Run a makeup store in United States?
See exactly where you stand on this shelf — and what moves you up it.