Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Rare Beautyrarebeauty.com | 100% of answers | $35.00 | Claim | ||
2 | — | The Detox Marketthedetoxmarket.com | 100% of answers | $62.00 | Claim | ||
3 | — | NARS Naturalnarsnatural.com | 100% of answers | $73.00 | Claim | ||
4 | — | Jones Roadjonesroad.com | 100% of answers | $126.00 | Claim | ||
5 | — | Clarins Doubleclarinsdouble.com | 100% of answers | $74.00 | Claim | ||
6 | — | ITit.com | 100% of answers | $53.00 | Claim | ||
7 | — | Huda Beautyhudabeauty.com | 100% of answers | $50.00 | Claim | ||
8 | — | Chantecaillechantecaille.com | 100% of answers | $126.00 | Claim | ||
9 | — | Holt Renfrew Canadaholtrenfrewcanada.com | 100% of answers | $73.00 | Claim | ||
10 | — | HAUS LABShauslabs.com | 100% of answers | $72.00 | Claim | ||
11 | — | ILIAilia.com | 100% of answers | $103.70 | Claim | ||
12 | — | Laura Gellerlaurageller.com | 100% of answers | $65.05 | Claim | ||
13 | — | DIORdior.com | 100% of answers | $60.00 | Claim | ||
14 | — | Victoria Beckhamvictoriabeckham.com | 100% of answers | $156.00 | Claim | ||
15 | — | Danessa Myricksdanessamyricks.com | 100% of answers | $52.50 | Claim | ||
16 | — | Yves Saintyvessaint.com | 100% of answers | $61.00 | Claim | ||
17 | — | PerfumesClubperfumesclub.com | 100% of answers | $51.06 | Claim | ||
18 | — | Editors Pickeditorspick.com | 100% of answers | $38.31 | Claim | ||
19 | — | Saie Glowysaieglowy.com | 100% of answers | $60.00 | Claim | ||
20 | — | Fenty Beautyfentybeauty.com | 100% of answers | $55.50 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Canada. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Makeup in other countries
Other categories in Canada
Run a makeup store in Canada?
See exactly where you stand on this shelf — and what moves you up it.