Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Milk Makeupmilkmakeup.com | 100% of answers | £13.80 | Claim | ||
2 | — | The Ordinarytheordinary.com | 100% of answers | £6.40 | Claim | ||
3 | — | NARS Naturalnarsnatural.com | 100% of answers | £43.50 | Claim | ||
4 | — | No7no7.com | 100% of answers | £10.17 | Claim | ||
5 | — | Il Makiageilmakiage.com | 100% of answers | £39.00 | Claim | ||
6 | — | Rare Beautyrarebeauty.com | 100% of answers | £24.00 | Claim | ||
7 | — | Este Lauderestelauder.com | 100% of answers | £20.00 | Claim | ||
8 | — | Armani Luminousarmaniluminous.com | 100% of answers | £36.75 | Claim | ||
9 | — | Maybelline Fitmaybellinefit.com | 100% of answers | £7.99 | Claim | ||
10 | — | Garnier Oil-Freegarnieroilfree.com | 100% of answers | £9.99 | Claim | ||
11 | — | Benefit Dreambenefitdream.com | 100% of answers | £31.85 | Claim | ||
12 | — | Justmylookjustmylook.com | 100% of answers | £31.50 | Claim | ||
13 | — | Veil Xanthelasmaveilxanthelasma.com | 100% of answers | £19.99 | Claim | ||
14 | — | Dior Foreverdiorforever.com | 100% of answers | £39.20 | Claim | ||
15 | — | Yves Saintyvessaint.com | 100% of answers | £25.60 | Claim | ||
16 | — | Charlotte Tilburycharlottetilbury.com | 100% of answers | £40.00 | Claim | ||
17 | — | Huda Beautyhudabeauty.com | 100% of answers | £34.00 | Claim | ||
18 | — | John Lewis & Partnersjohnlewisandpartners.com | 100% of answers | £25.00 | Claim | ||
19 | — | Morphe Cheekmorphecheek.com | 100% of answers | £19.00 | Claim | ||
20 | — | Protect & Perfectprotectandperfect.com | 100% of answers | £19.95 | Claim |
18
John Lewis & Partners
johnlewisandpartners.com100% of answers
Stability
Price
£25.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
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