Brands in the answer
20
Marketplace share
35%
Independent-brand share
65%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Catrice HDcatricehd.com | 100% of answers | €7.99 | Claim | ||
2 | — | e.l.f Cosmeticselfcosmetics.com | 100% of answers | €17.09 | Claim | ||
3 | — | Merodameroda.com | 100% of answers | €34.95 | Claim | ||
4 | — | MAC Studiomacstudio.com | 100% of answers | €33.05 | Claim | ||
5 | — | Lippenstift Maybellinelippenstiftmaybelline.com | 100% of answers | €8.24 | Claim | ||
6 | — | L'Oral Parisloralparis.com | 100% of answers | €11.90 | Claim | ||
7 | — | Too Facedtoofaced.com | 100% of answers | €37.00 | Claim | ||
8 | — | Rimmel Londonrimmellondon.com | 100% of answers | €4.95 | Claim | ||
9 | — | Charlotte Tilburycharlottetilbury.com | 100% of answers | €54.95 | Claim | ||
10 | — | Kvd Beautykvdbeauty.com | 100% of answers | €16.00 | Claim | ||
11 | — | Sephorasephora.com | 100% of answers | €15.45 | Claim | ||
12 | — | Professionelle farbkorrigierendeprofessionellefarbkorrigierende.com | 100% of answers | €64.84 | Claim | ||
13 | — | Sisley Sisleasisleysislea.com | 100% of answers | €77.07 | Claim | ||
14 | — | MyOriginesmyorigines.com | 100% of answers | €174.43 | Claim | ||
15 | — | Creme Puffcremepuff.com | 100% of answers | €5.89 | Claim | ||
16 | — | Müllermuller.com | 100% of answers | €51.95 | Claim | ||
17 | — | ILIA Multiiliamulti.com | 100% of answers | €26.95 | Claim | ||
18 | — | MERODA Changingmerodachanging.com | 100% of answers | €27.96 | Claim | ||
19 | — | Benefitbenefit.com | 100% of answers | €29.05 | Claim | ||
20 | — | Laura Mercierlauramercier.com | 100% of answers | €41.99 | Claim |
5
Lippenstift Maybelline
lippenstiftmaybelline.com100% of answers
Stability
Price
€8.24
12
Professionelle farbkorrigierende
professionellefarbkorrigierende.com100% of answers
Stability
Price
€64.84
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Germany. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Makeup in other countries
Other categories in Germany
Run a makeup store in Germany?
See exactly where you stand on this shelf — and what moves you up it.