Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | The Ordinarytheordinary.com | 100% of answers | €8.19 | Claim | ||
2 | — | Beautybeauty.com | 100% of answers | €14.02 | Claim | ||
3 | — | Beauty of Joseonbeautyofjoseon.com | 100% of answers | €10.85 | Claim | ||
4 | — | Salicylic Acidsalicylicacid.com | 100% of answers | €8.00 | Claim | ||
5 | — | Sakura Gesichtspflegesakuragesichtspflege.com | 100% of answers | €15.99 | Claim | ||
6 | — | Makeupmakeup.com | 100% of answers | €16.38 | Claim | ||
7 | — | Müllermuller.com | 100% of answers | €4.95 | Claim | ||
8 | — | Dr.Jart Ceramidindrjartceramidin.com | 100% of answers | €16.09 | Claim | ||
9 | — | Sonnen-Apothekesonnenapotheke.com | 100% of answers | €17.00 | Claim | ||
10 | — | Natura Kosmetiknaturakosmetik.com | 100% of answers | €33.00 | Claim | ||
11 | — | Lookfantasticlookfantastic.com | 100% of answers | €36.80 | Claim | ||
12 | — | Nipfab Peptidenipfabpeptide.com | 100% of answers | €34.95 | Claim | ||
13 | — | SK-II Piteraskiipitera.com | 100% of answers | €68.95 | Claim | ||
14 | — | The Inkeytheinkey.com | 100% of answers | €18.59 | Claim | ||
15 | — | Autmor Snailautmorsnail.com | 100% of answers | €15.97 | Claim | ||
16 | — | Peach-Online-Mallpeachonlinemall.com | 67% of answers | €16.96 | Claim | ||
17 | — | Bestkosmetikbestkosmetik.com | 100% of answers | €23.95 | Claim | ||
18 | — | Madagascar Centellamadagascarcentella.com | 67% of answers | €24.99 | Claim | ||
19 | — | Cosibella DE Googlecosibelladegoogle.com | 67% of answers | €16.00 | Claim | ||
20 | — | Parfümerie Wilhelm Haasparfumeriewilhelmhaas.com | 67% of answers | €27.49 | Claim |
5
Sakura Gesichtspflege
sakuragesichtspflege.com100% of answers
Stability
Price
€15.99
20
Parfümerie Wilhelm Haas
parfumeriewilhelmhaas.com67% of answers
Stability
Price
€27.49
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
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