Brands in the answer
20
Marketplace share
35%
Independent-brand share
65%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Rituals Hairritualshair.com | 100% of answers | €44.90 | Claim | ||
2 | — | Krastase Genesiskrastasegenesis.com | 100% of answers | €40.00 | Claim | ||
3 | — | Olaplex Hairolaplexhair.com | 100% of answers | €21.09 | Claim | ||
4 | — | No.4 Bondno4bond.com | 100% of answers | €19.49 | Claim | ||
5 | — | Alberto Balsamalbertobalsam.com | 100% of answers | €33.99 | Claim | ||
6 | — | Lookfantasticlookfantastic.com | 100% of answers | €38.53 | Claim | ||
7 | — | Krastase Premirekrastasepremire.com | 100% of answers | €36.60 | Claim | ||
8 | — | OGX Conditionerogxconditioner.com | 100% of answers | €21.22 | Claim | ||
9 | — | OLAPLEX No.7olaplexno7.com | 100% of answers | €18.29 | Claim | ||
10 | — | Müllermuller.com | 100% of answers | €16.95 | Claim | ||
11 | — | Wella INVIGOwellainvigo.com | 100% of answers | €47.92 | Claim | ||
12 | — | Priorin Kapselnpriorinkapseln.com | 100% of answers | €14.49 | Claim | ||
13 | — | PerfumesClubperfumesclub.com | 100% of answers | €8.35 | Claim | ||
14 | — | Olaplex Healthyolaplexhealthy.com | 100% of answers | €28.00 | Claim | ||
15 | — | Olaplexolaplex.com | 100% of answers | €30.75 | Claim | ||
16 | — | Umberto Gianniniumbertogiannini.com | 100% of answers | €8.54 | Claim | ||
17 | — | Mane Hairmanehair.com | 100% of answers | €63.00 | Claim | ||
18 | — | Revlon Uniqrevlonuniq.com | 100% of answers | €12.00 | Claim | ||
19 | — | Sephorasephora.com | 100% of answers | €14.95 | Claim | ||
20 | — | Sebamed Everysebamedevery.com | 100% of answers | €5.37 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price16/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Germany. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Germany
Run a haircare store in Germany?
See exactly where you stand on this shelf — and what moves you up it.