Brands in the answer
20
Marketplace share
35%
Independent-brand share
65%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | diptyquediptyque.com | 100% of answers | €85.00 | Claim | ||
2 | — | Air Wickairwick.com | 100% of answers | €5.79 | Claim | ||
3 | — | Millefiori Milanomillefiorimilano.com | 100% of answers | €11.72 | Claim | ||
4 | — | Jo Malonejomalone.com | 100% of answers | €93.75 | Claim | ||
5 | — | Ondua Beauty Secretsonduabeautysecrets.com | 100% of answers | €49.90 | Claim | ||
6 | — | Boogie Bougieboogiebougie.com | 100% of answers | €55.00 | Claim | ||
7 | — | Blomus Raumduftblomusraumduft.com | 100% of answers | €32.99 | Claim | ||
8 | — | Airversa Smartairversasmart.com | 100% of answers | €79.99 | Claim | ||
9 | — | Obermaier Bäderobermaierbader.com | 100% of answers | €399.00 | Claim | ||
10 | — | Scents and Homescentsandhome.com | 100% of answers | €10.95 | Claim | ||
11 | — | Eulenhofer Seifeneulenhoferseifen.com | 100% of answers | €62.90 | Claim | ||
12 | — | Yankee Candleyankeecandle.com | 100% of answers | €22.55 | Claim | ||
13 | — | Fresso Homefressohome.com | 100% of answers | €17.99 | Claim | ||
14 | — | Officina de Tornabuoniofficinadetornabuoni.com | 100% of answers | €33.00 | Claim | ||
15 | — | Glade Automaticgladeautomatic.com | 100% of answers | €8.99 | Claim | ||
16 | — | Makeupmakeup.com | 100% of answers | €22.46 | Claim | ||
17 | — | Diptyque Reeddiptyquereed.com | 67% of answers | €90.00 | Claim | ||
18 | — | Maison Bergermaisonberger.com | 67% of answers | €27.43 | Claim | ||
19 | — | MaxiCasamaxicasa.com | 100% of answers | €3.49 | Claim | ||
20 | — | Glade Touchgladetouch.com | 67% of answers | €2.49 | Claim |
14
Officina de Tornabuoni
officinadetornabuoni.com100% of answers
Stability
Price
€33.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price14/20
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