Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Murchison-Hume Australiamurchisonhumeaustralia.com | 100% of answers | $25.00 | Claim | ||
2 | — | Milligrammilligram.com | 100% of answers | $24.99 | Claim | ||
3 | — | endotaendota.com | 100% of answers | $32.00 | Claim | ||
4 | — | Glasshouse Fragrancesglasshousefragrances.com | 100% of answers | $44.95 | Claim | ||
5 | — | Spotlightspotlight.com | 100% of answers | $8.50 | Claim | ||
6 | — | Little Brown Gooselittlebrowngoose.com | 100% of answers | $16.25 | Claim | ||
7 | — | A Lil' Luxuryalilluxury.com | 100% of answers | $14.95 | Claim | ||
8 | — | Kirri by Scent Australia Homekirribyscentaustraliahome.com | 100% of answers | $49.00 | Claim | ||
9 | — | dusk Australiaduskaustralia.com | 100% of answers | $69.99 | Claim | ||
10 | — | The Good Guysthegoodguys.com | 100% of answers | $49.00 | Claim | ||
11 | — | Luna Grace Candle Colunagracecandleco.com | 100% of answers | $12.00 | Claim | ||
12 | — | South Scentsouthscent.com | 100% of answers | $26.00 | Claim | ||
13 | — | MECCAmecca.com | 100% of answers | $40.00 | Claim | ||
14 | — | kourage & co.kourageandco.com | 100% of answers | $30.00 | Claim | ||
15 | — | Bed Bath N' Tablebedbathntable.com | 100% of answers | $23.95 | Claim | ||
16 | — | The Dupe Spotthedupespot.com | 100% of answers | $41.95 | Claim | ||
17 | — | Urban Rituelleurbanrituelle.com | 100% of answers | $49.95 | Claim | ||
18 | — | Vasse Virginvassevirgin.com | 100% of answers | $49.95 | Claim | ||
19 | — | Myermyer.com | 100% of answers | $29.95 | Claim | ||
20 | — | Kookai Signaturekookaisignature.com | 67% of answers | $70.00 | Claim |
1
Murchison-Hume Australia
murchisonhumeaustralia.com100% of answers
Stability
Price
$25.00
4
Glasshouse Fragrances
glasshousefragrances.com100% of answers
Stability
Price
$44.95
8
Kirri by Scent Australia Home
kirribyscentaustraliahome.com100% of answers
Stability
Price
$49.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price13/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Australia. I want to buy fragrance home scent online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Fragrance Home Scent in other countries
Other categories in Australia
Run a fragrance home scent store in Australia?
See exactly where you stand on this shelf — and what moves you up it.