Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | BYOMA Moisturizingbyomamoisturizing.com | 100% of answers | $27.00 | Claim | ||
2 | — | Beauty Amorabeautyamora.com | 100% of answers | $26.24 | Claim | ||
3 | — | BORING WITHOUTboringwithout.com | 100% of answers | $39.99 | Claim | ||
4 | — | TSLtsl.com | 100% of answers | $249.00 | Claim | ||
5 | — | The Ordinarytheordinary.com | 100% of answers | $35.90 | Claim | ||
6 | — | Stylevanastylevana.com | 100% of answers | $223.38 | Claim | ||
7 | — | David Jonesdavidjones.com | 100% of answers | $141.00 | Claim | ||
8 | — | Paula's Choice Australiapaulaschoiceaustralia.com | 100% of answers | $19.00 | Claim | ||
9 | — | Activeskinactiveskin.com | 100% of answers | $15.96 | Claim | ||
10 | — | Myermyer.com | 100% of answers | $89.00 | Claim | ||
11 | — | MECCAmecca.com | 100% of answers | $69.00 | Claim | ||
12 | — | Bubble Powerbubblepower.com | 100% of answers | $28.00 | Claim | ||
13 | — | SkinCeuticals Australia Officialskinceuticalsaustraliaofficial.com | 100% of answers | $346.40 | Claim | ||
14 | — | Kmartkmart.com | 100% of answers | $16.00 | Claim | ||
15 | — | Woolworthswoolworths.com | 100% of answers | $56.50 | Claim | ||
16 | — | BIG Wbigw.com | 100% of answers | $49.00 | Claim | ||
17 | — | Jasmin Organicsjasminorganics.com | 100% of answers | $99.00 | Claim | ||
18 | — | EST Skinlabestskinlab.com | 67% of answers | $206.40 | Claim | ||
19 | — | Scout Activescoutactive.com | 100% of answers | $132.95 | Claim | ||
20 | — | Chemist Australiachemistaustralia.com | 67% of answers | $22.95 | Claim |
8
Paula's Choice Australia
paulaschoiceaustralia.com100% of answers
Stability
Price
$19.00
13
SkinCeuticals Australia Official
skinceuticalsaustraliaofficial.com100% of answers
Stability
Price
$346.40
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price15/20
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