Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Antipodes Avocadoantipodesavocado.com | 100% of answers | $34.05 | Claim | ||
2 | — | Skin1004 Madagascarskin1004madagascar.com | 100% of answers | $16.39 | Claim | ||
3 | — | Hyperpigmentationhyperpigmentation.com | 100% of answers | $22.19 | Claim | ||
4 | — | Wild Fernswildferns.com | 100% of answers | $12.26 | Claim | ||
5 | — | THE ORDINARYtheordinary.com | 100% of answers | $6.00 | Claim | ||
6 | — | Tailor Skincaretailorskincare.com | 100% of answers | $40.47 | Claim | ||
7 | — | rhode skinrhodeskin.com | 100% of answers | $117.00 | Claim | ||
8 | — | Evolu Balancingevolubalancing.com | 100% of answers | $30.89 | Claim | ||
9 | — | Peach & Lilypeachandlily.com | 100% of answers | $39.00 | Claim | ||
10 | — | Embryolisse Laitembryolisselait.com | 100% of answers | $32.00 | Claim | ||
11 | — | Ecoeco.com | 100% of answers | $45.49 | Claim | ||
12 | — | Beauty Affairs NZbeautyaffairsnz.com | 100% of answers | $70.66 | Claim | ||
13 | — | OSEA Malibuoseamalibu.com | 100% of answers | $44.00 | Claim | ||
14 | — | Manuka Honey of New Zealandmanukahoneyofnewzealand.com | 100% of answers | $64.18 | Claim | ||
15 | — | Clearing Faceclearingface.com | 67% of answers | $26.11 | Claim | ||
16 | — | Replenish Nightreplenishnight.com | 67% of answers | $26.25 | Claim | ||
17 | — | Nature Blissnaturebliss.com | 67% of answers | $4.67 | Claim | ||
18 | — | NZshoponlinenzshoponline.com | 67% of answers | $12.56 | Claim | ||
19 | — | Estee Lauderesteelauder.com | 67% of answers | $66.49 | Claim | ||
20 | — | Everyday Skincareeverydayskincare.com | 67% of answers | $87.02 | Claim |
14
Manuka Honey of New Zealand
manukahoneyofnewzealand.com100% of answers
Stability
Price
$64.18
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price15/20
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See exactly where you stand on this shelf — and what moves you up it.