Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Antipodes Avocadoantipodesavocado.com | 100% of answers | $34.05 | Claim | ||
2 | — | Roll Onrollon.com | 100% of answers | $5.37 | Claim | ||
3 | — | Weleda Refreshweledarefresh.com | 100% of answers | $14.78 | Claim | ||
4 | — | Manuka Honey of New Zealandmanukahoneyofnewzealand.com | 100% of answers | $12.85 | Claim | ||
5 | — | Trilogy Puretrilogypure.com | 100% of answers | $14.07 | Claim | ||
6 | — | Living Naturelivingnature.com | 100% of answers | $25.81 | Claim | ||
7 | — | Zorilla Esszorillaess.com | 100% of answers | $11.68 | Claim | ||
8 | — | Nudi Pointnudipoint.com | 100% of answers | $128.48 | Claim | ||
9 | — | Netpharmacynetpharmacy.com | 100% of answers | $29.73 | Claim | ||
10 | — | Essano Collagenessanocollagen.com | 100% of answers | $20.03 | Claim | ||
11 | — | Ecoeco.com | 100% of answers | $26.22 | Claim | ||
12 | — | THE ORDINARYtheordinary.com | 67% of answers | $6.00 | Claim | ||
13 | — | uni.uni.com | 67% of answers | $43.00 | Claim | ||
14 | — | Sukin Certifiedsukincertified.com | 100% of answers | $16.88 | Claim | ||
15 | — | Nature's Goldnaturesgold.com | 100% of answers | $18.00 | Claim | ||
16 | — | Tailor Skincaretailorskincare.com | 100% of answers | $40.47 | Claim | ||
17 | — | New Zealand Naturenewzealandnature.com | 100% of answers | $21.50 | Claim | ||
18 | — | rhode skinrhodeskin.com | 67% of answers | $88.00 | Claim | ||
19 | — | Native Moisturizingnativemoisturizing.com | 67% of answers | $11.67 | Claim | ||
20 | — | Hanni Splashhannisplash.com | 67% of answers | $37.00 | Claim |
4
Manuka Honey of New Zealand
manukahoneyofnewzealand.com100% of answers
Stability
Price
$12.85
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
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See exactly where you stand on this shelf — and what moves you up it.