Brands in the answer
20
Marketplace share
25%
Independent-brand share
75%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Glow Recipeglowrecipe.com | 100% of answers | £42.00 | Claim | ||
2 | — | John Lewis & Partnersjohnlewisandpartners.com | 100% of answers | £15.10 | Claim | ||
3 | — | e.l.f Skinelfskin.com | 67% of answers | £12.24 | Claim | ||
4 | — | Estee Lauderesteelauder.com | 67% of answers | £45.00 | Claim | ||
5 | — | The Ordinarytheordinary.com | 67% of answers | £29.50 | Claim | ||
6 | — | M&Smands.com | 67% of answers | £30.00 | Claim | ||
7 | — | Space NKspacenk.com | 67% of answers | £23.00 | Claim | ||
8 | — | Bubble Superbubblesuper.com | 67% of answers | £30.00 | Claim | ||
9 | — | Selfridgesselfridges.com | 67% of answers | £60.00 | Claim | ||
10 | — | Tropictropic.com | 67% of answers | £34.00 | Claim | ||
11 | — | Nextnext.com | 67% of answers | £30.00 | Claim | ||
12 | — | Cliniqueclinique.com | 67% of answers | £42.75 | Claim | ||
13 | — | Drunk Elephantdrunkelephant.com | 67% of answers | £56.00 | Claim | ||
14 | — | The Inkeytheinkey.com | 67% of answers | £16.00 | Claim | ||
15 | — | Bubble Skincarebubbleskincare.com | 67% of answers | £8.99 | Claim | ||
16 | — | Kiehl's Official Websitekiehlsofficialwebsite.com | 67% of answers | £37.00 | Claim | ||
17 | — | WildMintwildmint.com | 67% of answers | £92.00 | Claim | ||
18 | — | BYOMA Moisturisingbyomamoisturising.com | 67% of answers | £11.99 | Claim | ||
19 | — | Clinique Moisturecliniquemoisture.com | 33% of answers | £25.50 | Claim | ||
20 | — | The Cleartheclear.com | 33% of answers | £15.10 | Claim |
2
John Lewis & Partners
johnlewisandpartners.com100% of answers
Stability
Price
£15.10
16
Kiehl's Official Website
kiehlsofficialwebsite.com67% of answers
Stability
Price
£37.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
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See exactly where you stand on this shelf — and what moves you up it.