Brands in the answer
20
Marketplace share
30%
Independent-brand share
70%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Nikuranikura.com | 100% of answers | £24.99 | Claim | ||
2 | — | NEOM Happinessneomhappiness.com | 100% of answers | £18.40 | Claim | ||
3 | — | Handcraft Blendshandcraftblends.com | 100% of answers | £9.99 | Claim | ||
4 | — | TheSoaperythesoapery.com | 100% of answers | £35.55 | Claim | ||
5 | — | Eucalyptus Essentialeucalyptusessential.com | 100% of answers | £2.49 | Claim | ||
6 | — | Tisserand Essentialtisserandessential.com | 100% of answers | £6.30 | Claim | ||
7 | — | Holland & Barretthollandandbarrett.com | 100% of answers | £6.80 | Claim | ||
8 | — | Aroma Energyaromaenergy.com | 100% of answers | £2.95 | Claim | ||
9 | — | Neal's Yard Remediesnealsyardremedies.com | 100% of answers | £26.00 | Claim | ||
10 | — | Made By Zenmadebyzen.com | 100% of answers | £20.80 | Claim | ||
11 | — | Essentialessential.com | 100% of answers | £21.95 | Claim | ||
12 | — | MAYJAM Puremayjampure.com | 67% of answers | £9.98 | Claim | ||
13 | — | NEOM Wellbeingneomwellbeing.com | 67% of answers | £28.00 | Claim | ||
14 | — | Tisserandtisserand.com | 67% of answers | £19.00 | Claim | ||
15 | — | MAYJAM Essentialmayjamessential.com | 67% of answers | £21.84 | Claim | ||
16 | — | Pure Aromapurearoma.com | 67% of answers | £9.99 | Claim | ||
17 | — | AromaWorks Lightaromaworkslight.com | 67% of answers | £7.20 | Claim | ||
18 | — | Debenhamsdebenhams.com | 67% of answers | £15.00 | Claim | ||
19 | — | NEOM Feelneomfeel.com | 67% of answers | £18.40 | Claim | ||
20 | — | Dolphin Fitnessdolphinfitness.com | 67% of answers | £12.95 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in United Kingdom. I want to buy essential oils online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
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See exactly where you stand on this shelf — and what moves you up it.