Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Skin1004 Madagascarskin1004madagascar.com | 100% of answers | $32.05 | Claim | ||
2 | — | Dermalogica Canadadermalogicacanada.com | 100% of answers | $59.50 | Claim | ||
3 | — | The Ordinarytheordinary.com | 100% of answers | $15.80 | Claim | ||
4 | — | Marcelle Holidaymarcelleholiday.com | 100% of answers | $59.99 | Claim | ||
5 | — | Tatchatatcha.com | 100% of answers | $100.00 | Claim | ||
6 | — | Skinceuticalsskinceuticals.com | 100% of answers | $230.00 | Claim | ||
7 | — | rhode glazingrhodeglazing.com | 100% of answers | $48.00 | Claim | ||
8 | — | Drunk Elephantdrunkelephant.com | 100% of answers | $39.00 | Claim | ||
9 | — | La Merlamer.com | 100% of answers | $145.00 | Claim | ||
10 | — | London Drugslondondrugs.com | 100% of answers | $20.99 | Claim | ||
11 | — | Olay Regeneristolayregenerist.com | 100% of answers | $42.98 | Claim | ||
12 | — | Paula's Choicepaulaschoice.com | 100% of answers | $32.28 | Claim | ||
13 | — | Stylevanastylevana.com | 100% of answers | $11.43 | Claim | ||
14 | — | BYOMA Sobyomaso.com | 67% of answers | $30.00 | Claim | ||
15 | — | Editors Pickeditorspick.com | 100% of answers | $130.54 | Claim | ||
16 | — | iHerbiherb.com | 67% of answers | $21.75 | Claim | ||
17 | — | Sephora Favoritessephorafavorites.com | 67% of answers | $60.00 | Claim | ||
18 | — | AE xaex.com | 67% of answers | $45.46 | Claim | ||
19 | — | Estee Lauderesteelauder.com | 67% of answers | $163.00 | Claim | ||
20 | — | Bubble Slambubbleslam.com | 67% of answers | $20.98 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Canada. I want to buy skincare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Skincare in other countries
Other categories in Canada
Run a skincare store in Canada?
See exactly where you stand on this shelf — and what moves you up it.